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THREADLESS.COM Rahul Nambiar Master in Digital Marketing,  Class of 2010, IE Business School
Business Overview – CrowdSourcing actually works ,[object Object],[object Object],[object Object],[object Object]
What was the big Idea? “ Conduct a running on-line T-shirt design competition. Take the winning designs and print them on a limited number of shirts, as many as six new designs every week. Sell the shirts to the people who voted (and anyone else on the mailing list or who visits the site).
Target Audience  and Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life cycle of a Member Connecting up outside  the site as well Going Social
Leveraging Social Communities towards ecommerce
Twitter to drive traffic for Sales
User base growing at nearly 100% annually
And they are really making the $$
So, Why is threadless special?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]

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