Learn from reliance fresh

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Learn from reliance fresh

  1. 2. Reliance Fresh <ul><li>Reliance fresh is the retail chain division of Reliance industries limited(RIL). </li></ul><ul><li>Headed by Mr. Mukesh Ambani. </li></ul><ul><li>Reliance has entered into this segment by opening new retail stores at Hyderabad on 3rd November 2006. </li></ul><ul><li>“ Cash n carry model” </li></ul>
  2. 3. <ul><li>Gurinder Kapoor </li></ul><ul><li>President & CEO of Reliance Fresh . </li></ul>
  3. 5. USP of the Reliance Fresh <ul><li>It has a very large variety of fruits and vegetables at highly competitive prices.These stores would offer about 150 varieties of fruits and vegetables. </li></ul>
  4. 6. Product Mix <ul><li>Everything which a family needed for the kitchen </li></ul><ul><li>fresh fruits </li></ul><ul><li>vegetables </li></ul><ul><li>rice </li></ul><ul><li>wheat </li></ul><ul><li>pulses </li></ul><ul><li>spices </li></ul><ul><li>bakery items </li></ul><ul><li>dairy products </li></ul>
  5. 7. Contd……. <ul><li>After starting off as a fruit and vegetable store, Reliance Fresh has decided to sell groceries as well. </li></ul><ul><li>Kapoor said even off-season fruits like pineapples, grapes and baby corn, rarely available in the existing markets ,would be stored for sale in the Reliance air-conditioned outlets. </li></ul>
  6. 8. Supply chain management <ul><li>The company is approaching farmers directly for the procurement of produce, seeking to reduce the 40% wastage that occurs through the traditional supply chain. </li></ul><ul><li>Ensuring better returns to Indian farmers and manufacturers and greater value for the Indian consumer. </li></ul>
  7. 9. Future plan <ul><li>Reliance plans to invest in excess of Rs 25000 crore in the next 4 years </li></ul><ul><li>The company already has in excess of 560 outlets </li></ul><ul><li>RIL aims to quickly have one retail outlet for every 3,000 families across the country, which is one store within a radius of every 2 km, company executives said. </li></ul><ul><li>The new venture would provide 5 lakh direct employment ,besides the indirect employment. </li></ul>
  8. 10. Controversy <ul><li>Recently ,local vegetable vendors in Jharkand attacked the stores claiming that they were snatching their livelihood. </li></ul><ul><li>In August 2007, Uttar Pradesh Chief Minister Mayawati ordered to close 10 new stores keeping view of Law & order situation. </li></ul><ul><li>In November 2007, Reliance Fresh stores are attacked by Bharatiya Janshakti Party supporters headed by Uma Bharti. </li></ul><ul><li>Bhubaneswar: Traders and roadside vendors opposed the opening of Reliance Fresh outlets in Orissa on Saturday forming a “suicide” squad. </li></ul>
  9. 11. SWOT analysis

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