Blogging PPT For More Follow On


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Blogging PPT For More Follow On
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  • Roles:
    Are you in charge of doing any of this (looking at numbers)?
  • Survey report published Feb 2010, results from Nov 2009. Note highest results are from Twitter and the surprise of YouTube.
  • Note the satisfaction with blogs as highest.
  • Sample goals: Develop organizational awareness, 10% increase in individual donors ,Build a new swim center, Maintain current camper levels
  • Who are you targeting?
    What do you know about your target audience? Who IS he/she? Describe that person.Are there two audiences?
    USE EXAMPLE: Herzl Camp (one of our participating camps) meets before each summer to strategize their communications to various audiences for the entire year and makes sure the photographer and videographer get the content they need for all of those communications. They could think this way for stories, too.
  • NOTE: Camp Herzl uses alumni and guest bloggers a lot
  • Blogging PPT For More Follow On

    1. 1. Free Powerpoint Templates 1Free Powerpoint Templates Blogging 1 By:RahulJain
    2. 2. Free Powerpoint Templates 2 2 Almost 1.5 years of experience in nonprofit work. 2+ Months as a Advertiser In KaarwaaN. . Often found chatting away on Twitter @rjainjeccse Blogs at on the technology & Learnings.
    3. 3. Free Powerpoint Templates 3  Know Your Audience  Blogging is part of your strategy  Define the conversation  What’s your story?  Sourcing content  Storytelling tools  Share and build your blog community year- round 3
    4. 4. Free Powerpoint Templates 4 Who’s in the room? 4
    5. 5. Free Powerpoint Templates 5 The social media funnel 5
    6. 6. Free Powerpoint Templates 6 A social media strategy Focuses social media on GOALS Deepens engagement …moves people to action, smartly Extends reach Opens resources 6
    7. 7. Free Powerpoint Templates 7 The potential of social media Using Social Media to Meet Nonprofit Goals 7
    8. 8. Free Powerpoint Templates 8 Using Social Media to Meet Nonprofit Goals The potential of social media 8
    9. 9. Free Powerpoint Templates 9 Think bigger than blogging Specific Measurable Attainable Realistic Time-bound Translate these to into a blog strategy
    10. 10. Free Powerpoint Templates 10 Effective blogging requires planning 10
    11. 11. Free Powerpoint Templates 11 Define your audience
    12. 12. Free Powerpoint Templates 12 “Write to one person you respect, and think about the message you're sending to your future grandchildren” -Gary Vaynerchuk
    13. 13. Free Powerpoint Templates 13 Define the conversation Hint: it’s not about your camp
    14. 14. Free Powerpoint Templates 14 Rethink “Here we are!” Focus on producing great content Integrate stories News is the added value 14
    15. 15. Free Powerpoint Templates 15 What will really engage and relate? Create vibrant conversation? What will really engage and relate? Create vibrant conversation?
    16. 16. Free Powerpoint Templates 16 Creating exciting year-round content 16
    17. 17. Free Powerpoint Templates 17 “The best person to write the blog is the person most excited about it” - Case Foundation 17
    18. 18. Free Powerpoint Templates 18 Content ideas 18
    19. 19. Free Powerpoint Templates 19 19
    20. 20. Free Powerpoint Templates 20 20
    21. 21. Free Powerpoint Templates 21 Behind the Scenes Calls to Action Personal Stories Achievements Interviews Alumni thoughts Jewish calendar Types of content 21
    22. 22. Free Powerpoint Templates 22 Plan for content Invite multiple authors and guest posts Purchase needed audio, video, photo tools Create a set content calendar with set posting dates and topics Cross-post, republish to comparable or “sister” blogs 22
    23. 23. Free Powerpoint Templates 23 Research content ideas Set up Google alerts Search Twitter Industry blogs, newsletters, tweets Set up online RSS feeds Read other camp and industry blogs 23
    24. 24. Free Powerpoint Templates 24 Have a point of view Know your story: tell it in many different ways Integrate a story arc, if possible Highlight compelling characters Storytelling principles 24
    25. 25. Free Powerpoint Templates 25 Create a content calendar 25
    26. 26. Free Powerpoint Templates 26 26
    27. 27. Free Powerpoint Templates 27 Sample blog content calendars 27
    28. 28. Free Powerpoint Templates 28 Storytelling tools: Storify 28
    29. 29. Free Powerpoint Templates 29 Storytelling Tools: Animoto, Stupeflix 29
    30. 30. Free Powerpoint Templates 30 Reach out to those you want to attract Jewish educators Rabbis Federations Foundations Mom bloggers Alumni bloggers Local synagogues …and more 30
    31. 31. Free Powerpoint Templates 31 Comment on their blogs, without talking about yourself Comment on their blogs, without talking about yourself Great idea, introduces you to them Great idea, introduces you to them And they will check out your blog! And they will check out your blog! 31
    32. 32. Free Powerpoint Templates 32 Remember the ABCs: Always Be Commenting Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts! Create a roster of guest contributors: alumni, donors, influencers, campers Added bonus: community- building practices 32
    33. 33. Free Powerpoint Templates 33 33
    34. 34. Free Powerpoint Templates 34 34
    35. 35. Free Powerpoint Templates 35 Don’t Forget to Measure! Google analytics Blog analytics Google feedburner Comments Tracking online mentions (socialmention, tweetmeme, etc.) 35
    36. 36. Free Powerpoint Templates 36 In summary… 1. Define the conversation theme(s) 2. Plan your content: gather, schedule, research 3. Plan for a year-round blog 4. Make the blog your kitchen table conversation space 5. Highlight stories, connect through storytelling 6. Begin to build a community of interest that will sustain your blog year-round 36
    37. 37. Free Powerpoint Templates 37 Storytelling resources checklist/ nonprofits scoopit/ of-nonprofit-storytelling/ 37
    38. 38. Free Powerpoint Templates 38 Blogging: Twitter: @rjainjeccse Thank you! 38