Donate Your Corneas Please


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Donate Your Corneas Please

  1. 1. Corneal Blindness Elimination Project (CBEP)“Why let them linger in the dark when we can share our vision”<br />
  2. 2. Facts...<br />Only 0.8% of the corneally blind in India undergo Corneal Grafting every year as there is a huge scarcity of cornea donors.<br /><ul><li>There is a definite need for this project because, assuming that only one in every 5 deceased persons donates his/her cornea (not to be confused with the eye, cornea is only a transparent layer covering the eye) the entire country’s corneally blind can be given the gift of sight in a matter of days. </li></ul>2<br />
  3. 3. Reasons for very less donations<br />3<br />
  4. 4. Modus Operandi<br />4<br />
  5. 5. Starting with Hyderabad<br />We plan to start with Hyderabad and will be concentrating only on Hyderabad during the first year<br />Since there are sufficient eye collection centers, Eye banks and hospitals in Hyderabad, we will be working primarily on the awareness and Dial 104 part<br />Once we have an effective, sustainable and replicable model, we plan on implementing the same in other towns/cities starting with Warangal<br />Except Hyderabad, in remaining places of AP, along with the awareness and Dial104 part, we need to focus on setting up eye collection centers also <br />5<br />
  6. 6. Awareness<br />We will plan, discuss and implement Innovative, Effective and Appealing means to spread awareness<br />Will spread awareness through<br />Internet<br />Mass Media<br />Peer2Peer – Most effective<br />Others<br />6<br />
  7. 7. `<br />Website<br />Will have appealing videos, detailed posts to tell the need and to address the myths<br />Visitors can share their experiences, feedback<br />Visitors can shout using the social networking sites<br />Blogs – posts, Flash Banners<br />Will provide flash banners and other advertising material<br />Facebook, Twitter, Orkut and others<br />7<br />
  8. 8. MassMedia<br />8<br />
  9. 9. Make recipients speak<br />Corporate presentations<br />Village Camps<br />APJUDA<br />9<br /><ul><li>AP JUDA representative of that hospital will coordinate this entire activity
  10. 10. AP JUDA doctors in these hospitals will counsel the attendants/relatives of deceased patient for eye donation.</li></li></ul><li>Auto Rickshaws– posters for 104<br />Collaboration with Archies, Hallmark : Memento for donors <br />The memento itself should spread the awareness <br />Donor family members will feel much more responsible to spread the awareness<br /> And many more .. Once we start working we can come up with better ways to reach people<br />10<br />
  11. 11. Collaboration with HMRI(104)<br />The present 1919 toll free number is accessible only in Hyderabad and Vijayawada, that too only from BSNL landlines<br />Unlike 1919, 104 will be a toll free number accessible anywhere in AP from any mobile/landline round the clock<br />11<br />
  12. 12. Expansion – Other places<br /> When replicating this in other places (starting with Warangal), we need to concentrate on ground-level things in addition to spreading awareness and 104<br />Eye Collection Centers<br />There should be sufficient eye collection centers spread across the state so that cornea can be retrieved with in 4-6hrs from the time of death<br />We will strive to achieve the same in collaboration with various eye banks, hospitals and NGOs<br />Transportation<br />APSRTC & Courier Services(if needed) will be playing a major role in<br />a. Transporting corneas from eye collection centers to eye banks for evaluation.<br />b. Transporting healthy corneas from eye banks to eye hospitals for grafting.<br />12<br />
  13. 13. Key performance indicators <br />Number of calls to 104<br />Success rate of APJUDA (No of cases convinced/ No of cases counselled)<br />Number of scrolls/ telecasts in mass media<br />Number of people reached<br />Number of eye donations<br />13<br />
  14. 14. GROUND WORK<br /> I met these people personally and discussed regarding corneal donation, challenges and related issues.<br />14<br />Cont …<br />
  15. 15. 15<br /> The above people I have listed (especially Dr. (Lt. Col.) Dayakar <br />, Dr Nagesh, Dr Ashokan) will readily help us in our project in every way possible.<br />
  16. 16. SUCCESS TILL NOW<br />Collaboration with HMRI<br />Fortunately I met the best person in HMRI Dr. (Lt. Col.) Dayakar , a visionary and a very inspiring person. (<br />He is ready to help us out in this project through HMRI .<br />Collaboration with APJUDA <br />Met Mr. Nagesh, APJUDA state convenor a couple of times and he too has expressed his interest to work on this project. In due time, they want to undertake this as the first project of APJUDA .<br />Inclusion of Raghu in the team<br />Raghu has been working as Grief Counselor in NIMS, Hyderabad for the last 6 years. He is very resourceful and is keenly interested in working with us.<br />Inclusion of Kishore, Raghuveer in the team<br />Both Kishore and Raghuveer are 2nd year NITW students from HYD . They are already associated with EBAI and will be a huge asset to the team for executing the project in Hyderabad.<br />16<br />
  17. 17. People involved <br />Till now, Myself, Pavan M(ECE 2008), Ramesh R(EEE 2008) and Pavan T (ECE 2004) are working on this .<br />Once the execution starts, more will get involved.<br />17<br />
  18. 18. Vision<br /> Making corneal donation a routine in Andhra Pradesh by spreading awareness in every way possible , by eliminating all the religious and medical related myths associated with corneal donation<br /> “With effective planning, co-ordination and dedicated effort , we can definitely aim at materializing our vision”. <br />18<br />
  19. 19. - SrihariManeru<br />Thank you<br />19<br />