It’s not a fad.It’s a fundamental shift in the waywe communicate.
Reason #1keyword is the new neon signhelpful is the new viralengage is the new ad buytargeted landing pages with clear call to actionare new "homepage"measurable is the new "i hope it works"dialogue is new communication model
50BILLION.The number of peerinfluence impressions Indians generate peryear via social media.
Abbott return on investmentdigital word of interaction recognition prescriptions loyaltyaction mouthreturn on interaction + return on influence a more realistic way to access value
Invest Earn Own Social Media Brand and ProductInternet Advertising (Pages and Feeds) Websites PPC - Search Mobile Brand and Word of Mouth Marketing Product Websites Proprietary Mobile Mobile Advertising User Forums Applications News, PR, Customer Care Sponsorships Announcements Services Paid Applications Doctor Proprietary Relationships Digital Content
Business Objective:Improve doctors connectPromote a product and launchesManage and respond to a crisisEvent activationAdvocate an issue or cause
Social channel relevance creative’s- message boards testing- groups segmentation-forums integration-discussion boards subscriptions-blogs reporting and analysis-greetings delivery audits-newsletter-weekly digest-videos-events What will we do on-photos-admin control email marketing-complete moderation