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Show them
Don’t tell them
IN TODAY’S

SCENARIO
Television is no more about

content in motion
Television is more about
experiences in continuation
Because people are not
just watching any more
They are
seeing
believing
feeling
living
conversing
experiencing

The Shows/Series
The same phenomenon
needs to continue..
And to be extended to SMM
Campaigns
With a central thought for the
audience to rem...
#The Audience –or- #The
Viewers
Are getting updated
Are getting informed

Are getting announced
About the Shows/Series
#The Audience –or- #The Viewers
Are being asked
Are being told
Are being invited
To watch out for
engages and
entertains
And then we come to BIG CBS LOVE
With a line-up of shows
Every show has something to be remembered about:

Characters
Winning
Surprises
Friendship
Gossiping
Dating
Bonding
Lust
Th...
Stress of competition
Humor of High-Profile
Suspense of #psyche
#dubstep Encounters
Confessions #crush
Every show has something to offer
First thrilling encounter

Positivity of conversations

One naughty outing

Momentum of ...
To be precise
BIG CBS LOVE
Creates Memories | Captures Moments
To unwind,
to relax and
to enjoy a footloose moment

Of feeling at ease a...
excused
Sex &
The City
90210
X Factor
dexter
Beauty &
The Beast
Top Model
Doodles
cover pictures
Youtube
Innovation
Launch Innovation
Fan Exclusive
APP
Show Trivia
APP
Show reminder
APP
Share and win
tweetups
Organic push
Online - PR
instagram
APP
banner
Innovation
Click here
Mobile app
BIG CBS LOVE
Is the kind of channel that
endeavors
To break away from a 30 sec promo to a
more immersive story telling format

And being on your mind, with you and in
your l...
BIG CBS LOVE STAR WORLD

ZEE CAFÉ

HBO INDIA

Websites

1

1

1

1

Facebook

YES

YES

YES

YES

Twitter

YES

YES

YES

...
3000000
Facebook Likes
2394609

2500000
2000000

1587029
1500000
1000000

762213

500000
210746
0
BIG CBS LOVE

STAR WORLD...
120000
108013

Facebook Talking About

100000
80000

58339

60000

40000
20000

13462

7333

0
BIG CBS LOVE

STAR WORLD

Z...
8%
7%

Facebook to Talking About Ratio

6%

7%

6%
5%
4%
3%

2%

2%
1%

1%
0%
BIG CBS LOVE

STAR WORLD

ZEE CAFÉ

HBO
40000

Twitter Followers

33673

35000
30000
25000
20000

18081

15000

10000
5000

7597
1310

0
BIG CBS LOVE

STAR WORLD
...
Proposed Content Marketing
matrix
KPI
Measure

Reach
Audience

Encourage
Action incl lead generation

Convert
To sale

Engage customers to
retain and grow

Trac...
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
digital marketing for TV channel broadcaster
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digital marketing for TV channel broadcaster

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How BIG CBS Love and Prime used digital innovative digital and social media marketing powered by zapak

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digital marketing for TV channel broadcaster

  1. 1. Show them Don’t tell them
  2. 2. IN TODAY’S SCENARIO
  3. 3. Television is no more about content in motion
  4. 4. Television is more about experiences in continuation
  5. 5. Because people are not just watching any more
  6. 6. They are seeing believing feeling living conversing experiencing The Shows/Series
  7. 7. The same phenomenon needs to continue.. And to be extended to SMM Campaigns With a central thought for the audience to remain anchored to
  8. 8. #The Audience –or- #The Viewers Are getting updated Are getting informed Are getting announced About the Shows/Series
  9. 9. #The Audience –or- #The Viewers Are being asked Are being told Are being invited To watch out for
  10. 10. engages and entertains And then we come to BIG CBS LOVE With a line-up of shows
  11. 11. Every show has something to be remembered about: Characters Winning Surprises Friendship Gossiping Dating Bonding Lust Thrilling Networking
  12. 12. Stress of competition
  13. 13. Humor of High-Profile
  14. 14. Suspense of #psyche
  15. 15. #dubstep Encounters
  16. 16. Confessions #crush
  17. 17. Every show has something to offer First thrilling encounter Positivity of conversations One naughty outing Momentum of mystery Imagination of a surprise Adventure of drama Happiness of achieving Fondness of family Suspense of psyche Complication of relationships
  18. 18. To be precise
  19. 19. BIG CBS LOVE Creates Memories | Captures Moments To unwind, to relax and to enjoy a footloose moment Of feeling at ease and being one With an otherwise Busy Self That remains with you
  20. 20. excused
  21. 21. Sex & The City
  22. 22. 90210
  23. 23. X Factor
  24. 24. dexter
  25. 25. Beauty & The Beast
  26. 26. Top Model
  27. 27. Doodles
  28. 28. cover pictures
  29. 29. Youtube Innovation
  30. 30. Launch Innovation
  31. 31. Fan Exclusive APP
  32. 32. Show Trivia APP
  33. 33. Show reminder APP
  34. 34. Share and win
  35. 35. tweetups
  36. 36. Organic push Online - PR
  37. 37. instagram APP
  38. 38. banner Innovation
  39. 39. Click here
  40. 40. Mobile app
  41. 41. BIG CBS LOVE Is the kind of channel that endeavors
  42. 42. To break away from a 30 sec promo to a more immersive story telling format And being on your mind, with you and in your life FOREVER & EVER
  43. 43. BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO INDIA Websites 1 1 1 1 Facebook YES YES YES YES Twitter YES YES YES YES YouTube YES YES YES YES Wikipedia YES YES YES YES Mobile Website NO NO NO NO
  44. 44. 3000000 Facebook Likes 2394609 2500000 2000000 1587029 1500000 1000000 762213 500000 210746 0 BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO
  45. 45. 120000 108013 Facebook Talking About 100000 80000 58339 60000 40000 20000 13462 7333 0 BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO
  46. 46. 8% 7% Facebook to Talking About Ratio 6% 7% 6% 5% 4% 3% 2% 2% 1% 1% 0% BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO
  47. 47. 40000 Twitter Followers 33673 35000 30000 25000 20000 18081 15000 10000 5000 7597 1310 0 BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO
  48. 48. Proposed Content Marketing matrix
  49. 49. KPI
  50. 50. Measure Reach Audience Encourage Action incl lead generation Convert To sale Engage customers to retain and grow Tracking metrics     Unique visitors New visitors Visits Conversation volume  Online opportunity (lead) volume Offline opportunity (lead) volume generated from online     Performance drivers (diagnostics)    Share of audience Share of search Brand/direct visits  Page engagement rate (Bounce rate, duration) Lead conversion rate by engagement tool   Customer-centric KPIs  Business value KPIs       Online sales volume Offline sales volume generated from online   Email list quality Email engagement quality Transactions Conversion rate to sale Channel conversion rates Category conversion rates    Active customers % (site and email active) Active social followers Repeat conversion rate Cost per click and cost per sale Brand awareness Conversation polarity (sentiment)   Cost per lead Customer satisfaction    Average order value Cost per sale Customer satisfaction     Lifetime value Customer loyalty index Customer advocacy Products per customer Audience share (owned media) or Share of voice (earned media)   Goal value per visit Online lead contribution (n,£, % of total)   Revenue per visit Online-originated contribution to sales, revenue and product  Retained sales growth and volume Revenue per channel and category 

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