CNN Partner hotel marketing

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Marketing of CNN to partner hotels : suggestive

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  • These benefits are exclusively to CNN partner hotels and customized program gives participating hotels a leading edge in todays rapidly changing global economy at a fraction of the cost of normal marketing programs and benefit from the value added multimedia promotional benefits
  • He has more choices than ever so one must think of creative methods to retain their loyalty.” The ingredient to attracting and maintaining customer relationships is creating products and services that address the frequent traveller as an individual rather than a mass demographic.
  • CNN.com/travel is a leading edge travel site featurng and prioritizing CNN partner hotels, offering end user full time real booking ability of cnn partner hotels generating exposure and increased business for participating properties Invaluable high impact exposure on CNN, Internatinal TV promotions On all cnn.com website Bi monthly business leisue traveller Prefrential rates on other media prop of time watner group also on Time and Fortune
  • CNN.com/travel is a leading edge travel site featurng and prioritizing CNN partner hotels, offering end user full time real booking ability of cnn partner hotels generating exposure and increased business for participating properties Invaluable high impact exposure on CNN, Internatinal TV promotions On all cnn.com website Bi monthly business leisue traveller Prefrential rates on other media prop of time watner group also on Time and Fortune
  • CNN.com/travel is a leading edge travel site featurng and prioritizing CNN partner hotels, offering end user full time real booking ability of cnn partner hotels generating exposure and increased business for participating properties Invaluable high impact exposure on CNN, Internatinal TV promotions On all cnn.com website Bi monthly business leisue traveller Prefrential rates on other media prop of time watner group also on Time and Fortune
  • Hurricane Katrina
  • CNN has gone from one domestic network to 24 networks and services which reach more than 2 billion people in more than 200 countries. Its reach extends to 14 cable and satellite television networks; two private place-based networks; two radio networks; wireless devices around the world; six Web sites, including CNN.com, the first major news and information Web site; and CNN Newsource, the worlds most extensively syndicated news service. In India, CNN International is available in approximately 11.3million television households and in 16,000 rooms across 125 premier hotels that are enrolled in the CNN hotel partnership program.
  • CNN Partner hotel marketing

    1. 1. Increase reach and visibility with the region’s influential frequent travellers, decision makers and more..Promote the brand to millions of television households, over hundredmillion of affluent hotel guest rooms regionally and millions ofinternet users worldwide. Maximize the value of your brand by partnering with leading global brand
    2. 2.  Travels frequently for business and pleasure  Has family , friends, colleagues around the world  Time sensitive.  Likes tailored news and business packages  Connectivity is paramount. Wants programs offering •Tips towards business efficiency •Successful travel planning •Company profiles •Airport & weather details Feels a sense of reassurance, continuity, View a news broadcast at an airport lounge/in-flight, and catch up with the news again in your hotel room on the same channel, with the same familiar newsreaders,Globalized citizen At CNN we understand
    3. 3. Promoting your hotels online CNN On-Air Promotions Discounted online advertisingDiscounted Advertising and subscription rated to CNN Traveller Magazine Affiliated Consumer publications
    4. 4. Promoting your hotels online CNN On-Air Promotions Discounted online advertisingDiscounted Advertising and subscription rated to CNN Traveller Magazine Affiliated Consumer publications
    5. 5. Promoting your hotels online CNN On-Air Promotions Discounted online advertisingDiscounted Advertising and subscription rated to CNN Traveller Magazine Affiliated Consumer publications
    6. 6. Partners Credit cards Airlines Airports• Time, Fortune, The Wall Street Journal and the International • Stay in touch with the news while travelling. Herald Tribune • Round-the-clock international news in English• 30 sec commercial On Air • Comprehensive information & Special Offers• Trade advertising campaign

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