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Best practices and tools for the Mobile App Analytics

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The usage of mobile app analytics tool plays a vital role in the success of any mobile app. The understanding of your Users’ Behavior with your mobile app and the major set of features that they access frequently is vital to the success of any mobile application.

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Best practices and tools for the Mobile App Analytics

  1. 1. Best Practices and Tools for the Mobile App Analytics
  2. 2. Around 40 apps installed on the normal person’s mobile phone and these apps range from social media, games, retails and media apps.” – Nielsen Survey M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  3. 3. In a Nutshell The usage of mobile app analytics tool plays a vital role in the success of any mobile app. The understanding of your Users’ Behavior with your mobile app and the major set of features that they access frequently is vital to the success of any mobile application. For this reason, you need to integrate the app analytics tools to increase the user traffic through the factors such as finding out exactly why and how people are getting to your app. This presentation gives an overview on the need for analytics tools, how it helps in monetization, various tools available in the market and the recommended approach. M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  4. 4. Why Mobile App Analytics? The World has gone MOBILE. Have You? M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  5. 5. ✖ Help drive ROI over every aspect of performance: Millions of apps on the app stores are contesting for visibility and customer attention. It is needless to say that without proper integrating app analytics into your marketing channels, you are quite likely to put the bulk of your marketing dollars in the wrong channels ✖ Identifying which opportunities shouldn’t go untapped: With the right mobile app analytics tools in place, enterprises can easily identify opportunities to optimize their mobility strategy ✖ Helps to build an efficient mobile marketing strategy: Without analytics to verify which content and/or functionality customers respond to, marketers have no basis from which to strategize. Analytics will help quantify a measurable goal ✖ Understanding your customer journey: You can analyze and associate the customer behavior through your multiple digital channels. Based on these analytical information, you can improve the experience across the entire customer journey M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  6. 6. Determining Factors of Analytics for Mobile App There is a difference between successful and unsuccessful app campaign when it comes to market analysis and analytics M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  7. 7. M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  8. 8. Monetization and Its Roadmap M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  9. 9. Trending Tools For Mobile Analytics
  10. 10. Pricing – Free  It helps you set and track the goal conversions you want most  Real-time reporting shows who’s using your app, right as they use it.  It also gives you A/B testing, screen flow, funnel, segments and cohort-based retention reports  Behavioral flows allow you to easily identify roadblocks at specific stages as well as navigation paths that lead to better conversions. Google Mobile Analytics M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  11. 11. Pricing – Free for up to 10K monthly active users. Pricing starts from $200 per month.  This is a paid mobile app analytics tool that caters to businesses such as AT&T, Bonnier, Marvel, National Geographic, Temple Run and so on  The tool gives you reports on app usage and other reports by location, device, carrier and app version  It also gives you A/B testing, screen flow, funnel, segments and cohort-based retention reports Localytics M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  12. 12. Admob Pricing – Free  With Admob you have an advantage in measuring user acquisition especially for Android apps  You get Insights to what happens before the app is downloaded all the way to in-app purchases  You can see the referral source that is driving users to the app page and also measure the number of drop offs  You can also measure user engagement and in-app conversions M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  13. 13. MixPanel Pricing – Free version is available. Pricing starts from $150 per month.  MixPanel offers real-time data, funnel analysis and in- depth analysis to track retention  You can watch real-time events happening in your app and with a point-and-click interface, you can dig deeper into your mobile analytics data  It has cohort-based analysis, tracks individual users and allows to dive deep into your data M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  14. 14. Flurry Pricing – Free  It gives you information on active users, sessions, session lengths, frequency, retention, audience persona and demographic  It also gives you information about devices, carriers, firmware versions and errors  Many top companies such as Skype, AOL, Google, MTV Networks, Facebook and others use this tool for many of their apps M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  15. 15. App Annie Pricing – Completely Free  Automatically gather your app store data  Monitor, visualize and analyze important trends  Safely store your historical data  More than 250,000 apps use their app store analytics  It’s a great tool for when you’re ramping up your download rate M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  16. 16. Conclusion One size never fits all – The need for app analytics tools varies across applications and app owners and evaluation of each tools against your specific requirements would help you in picking the right option. On the darker side, the app may lose its demand and recognition when it avoids customer feedback, poor or no tracking, no bug fixing and no updates. Thus proper analytical techniques and continuous app maintenance via required updates and response to user feedback provides best mobile app. M o b i l e A p p A n a l y t i c s – R a h u l R u n g t a
  17. 17. Thanks! Any questions? You can reach me at: rahul@e-intellisense.com +91 93310 39862 / +44 20 3239 9521

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