Film Poster Analysis-Horror Genre


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This is for my A2 media studies assignment.

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Film Poster Analysis-Horror Genre

  1. 1. • A film poster is a poster used to advertise a film. • Studios often print several posters that vary in size and content for various domestic and international markets. • They normally contain an image with text. • Today's posters often feature photographs of the main actors. • The text on film posters usually contains the film title in large lettering and often the names of the main actors. • It may also include a tag line, the name of the director, names of characters, the release date, etc. • It attracts audience. • Types of poster: • The Teaser poster -This poster contains basic information to whet your appetite. It often does not indicate much about the plot, but may have a picture of the stars, and the name of the film. • The main poster- this-*contains information about the production personnel, the stars, and the distributors. • Video/DVD release poster - This one comes out when the film is released on DVD/video and often has all of the above plus short, one line reviews from relevant publications.
  2. 2. • A dark, dull color scheme-shadows and darkness are linked with fear and terror. While a lack of color could represent a lifeless feel to the poster, signifying death or decay, again both typical horror themes. • Distorted text -Usually on film posters the title text or text in general has themes of horror, such as an eroded text to show decay. Another example could be distortion to represent the aspect of confusion or paranormal themes. • An image that fills the entire frame - This is to attract the attention of the target audience. Were it to be a small image, it wouldn't be as appealing and they may look over it. But, if the image fills the frame or looks abnormal, the attention is immediately caught. • A title - Generally towards the bottom of the page, the title is made of one or two main words, and is in a simple font that is usually uppercase. The few words means that it stays in the audiences mind and is easy to remember. • Tagline - Short and simple, this sentence, or collection of sentences, creates intrigue for the audience.
  3. 3. • Institutional information - When featured, this section of information details the information of who is starring, or worked on the film and is shown inconspicuously at the very bottom of the page. • A release date - A vital piece of information, the creator can place the date towards the base of the poster, usually in the same font as the title, to tell the audience when it is released.
  4. 4. Name of the star cast of the film on the top. The star Daniel Radcliffe is used as the main attention of the poster. He is the unique selling point (USP) of The title the film. stands out from the background and looks as it is glowing Details about director, cast, production and etc. The sky is full of dark and dull clouds which again represents the horrific element in the film The tagline makes the audience wonder what her curse is and what will happen if someone get cursed The house in the back makes you wonder why the house is there. A church cross sign signifies life or death and graveyard. The woman in the black has her face covered and it makes the audience suspicious.
  5. 5. The name of the producer and director. Image of my main character which covers half of the poster. It represents that she is the main character and the story revolves around her. Audience will be curious to know that whether it is protagonist or antagonist. Name of director, producer and The film title have distorted look which makes audience think that it is a horror film. An interesting tagline which makes audience think about the curse is and the story that will follow Another picture of my main character which make audience suspicious The dark and about her dull clouds looks. shows bad weather which represents that it is a horror/thriller
  6. 6. • I made this poster when I was doing my Chroma key assignment. Back then I wasn’t sure about my final film genre so I had to make a poster on this. • I think I need to improve on the design of my poster and use more graphics to enhance the final product. • I would also need to get good pictures of my character so I can include them in the poster. • Due to poster analysis I am now able to understand more about the codes and conventions of film poster and I will definitely keep them in mind when working on the poster of my final film.
  7. 7. • • •
  8. 8. By Rahmeen Shaikh A2 Media Studies