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Professor Minna Halme from Aalto University on the Importance of the Base of the Pyramid Markets and Practical Solutions.
Minna Halme is the Professor of Corporate Responsibility at Aalto University. Her current research focuses on sustainable innovations for poverty alleviation, business models for sustainable services, and societal impacts of corporate responsibility. She has worked with a number of European and national research projects on material efficiency services, sustainable household services, responsible organization cultures, and sustainable business strategies.
In our 20th of April event, Dr Halme made two presentations and the presentation here is a combination of them both. The presentation starts with background to the BOP approach, and the vast opportunities lying within the 4-billion-large BOP market. To show practical examples, she presents different business cases. She highlights corporate challenges for inclusive innovation and suggests solutions by highlighting different types of innovation that is needed for the Base of the Pyramid business models. Dr Halme explains also the focus that Aalto University and its partners have taken to working with the BOP market.