Content marketing is getting a lot more complex. They are being asked to deliver more and more content to more and more devices and channels. The content needs to be personalized, commoditized, and localized; it needs to aggregate, integrate, and syndicate. Enter content strategy, which helps with leveraging content as business assets, using them in ways that are efficient and effective.
This webinar discusses the yin and yang between content marketing and content strategy, and demonstrates how the interdependencies between these two practice areas create a sum greater than its parts, and help deliver marketing material in ways that maintain your brand integrity and save the sanity of the content creators.