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Trends in Content Strategy

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At CS Applied 2017, Rahel Bailie and Lucie Hyde summarised their learnings from the conference and their own substantial experience.

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Trends in Content Strategy

  1. 1. Practical Content Strategy Trends in the industry Photo credit, all photos: Rahel Anne Bailie INDUSTRY TRENDS Content Strategy Applied, Feb 2017
  2. 2. HANGING ONTO THE STATUS QUO
  3. 3. Adoption innovation curve http://www.jacobcurtis.com/rogers-adoption-curve/
  4. 4. REDISCOVERING THE SEMANTIC WEB
  5. 5. Meeting the omnichannel challenge The Semantic Web Stack (from Wikipedia) • Marketing content • Informational content • User assistance content • Transactional content (microcopy) • Interactive content • Entertainment content • Instructive content • Localised content • Metadata
  6. 6. ARTIFICIAL INTELLIGENCE
  7. 7. Artificial intelligence and cognitive computing (IBM) http://thecontentwrangler.com/2016/02/23/what-is-cognitive-computing/
  8. 8. CHAT AND OTHER BOTS
  9. 9. Chat bots, web chat, automated assistants http://www.slideshare.net/NickvanderLinde/bots-vs-content-managers-making-sense-of-artificial-intelligence-ai
  10. 10. VOICE ACTIVATED SEARCH & THE IOT
  11. 11. Voice-activated search & the IoT https://developer.amazon.com/alexaprize
  12. 12. CONTINUOUS DELIVERY
  13. 13. Continuous delivery using DocOps (cousin of DevOps) https://dzone.com/guides/continuous-delivery-2
  14. 14. INFORMATION 4.0
  15. 15. Information 4.0 for Industry 4.0 (Wikipedia) http://www.slideshare.net/jgollner/information-40-for-industry-40-tcworld-2016
  16. 16. FUTURE-PROOFING CONTENT THROUGH CONTENT STRATEGY
  17. 17. Content Strategy = Content Systems Content superset Web Mobile Print Email system App interfaces Bots flows
  18. 18. SCROLL London, UK Want more trends and content goodness delivered to your mailbox on a regular basis? Subscribe to Scroll up!

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