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It's been twenty years since the Cluetrain Manifesto changed the dynamic from pushing messages to our audiences into creating conversations. Now we're more concerned about the type of conversations we have. Do we get the right kind of engagement with our audience? Do we provide a commoditised service, or do we operate as trusted advisors?
This presentation looks at the various names that we go by, and creates a map that shows the arteries and intersections of professional competencies, talents, skills, and other factors that round out our diverse set of professions.