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Marketing content is like ice cream. It might come in many flavours, but it all starts with the same sweet base. That base is persuasion, and when all the factors align well, about conversion. Content marketing, however, is a slightly different product. It's the counterpart of sorbet to ice cream. The base may look similar to the untrained eye, but the motivation is different, and hence the product is different.
In this presentation, Rahel Anne Bailie compares and contrasts the differences between marketing content and content marketing, how these concepts work in tandem, and why content marketing may be "the new black".