You're at your client site. You have a good handle on the problem. You can see a clear, viable future state. You have a solid content strategy. You also have a big problem: the client won't move forward with implementation. What happened? The most sophisticated of strategies and implementations can be thwarted by the elephant in the room: governance. In intelligent content projects, where content crosses boundaries - from departments to publication boundaries - the disruption to the status quo is significant. This brings out not simply an elephant in the room, but sometimes an entire herd. And since governance tends to be outside of the project scope, it remains unspoken and unaddressed. Learn how to spot the elephants, some language to discuss the problems, and techniques to prevent derailment.