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Content first cope made easy

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Although NPR socialised the COPE (Create Once, Publish Everywhere) acronym, the concept has been around for a couple of decades. There are two basic COPE variants, which work in very different ways. Learn the differences and application for each type, in five easy minutes. Presented as a Lightning Talk at Together London, Feb 2014.

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Content first cope made easy

  1. 1. Content First: COPE Made Easy* Rahel Anne Bailie IntentionalDesign.ca @rahelab *The explanation, not the implementation
  2. 2. Findability There’s what you see. And then… There’s what search engines see.
  3. 3. Multiple delivery channels Laptop Press Escape… Tablet Tap the X… Phone eBook or or (Uh, figure it out for yourself…)
  4. 4. Omni-channel experience • Seamless approach to multi-channel customer experience • Also called conversational marketing
  5. 5. Structure to COPE Returning an Item <Title>Text here</title> <ShortDesc>Text here You can return any item </shortdesc> within thirty days. <Step> 1. Pack the the item in its <Cmd>Text here</cmd></step> original packaging/ <Step> 2. Address the box to <Cmd>Text here</cmd></step> [address] <Note>Text here</note> Note: Postage and packing costs are your responsibility.
  6. 6. Write to COPE Specific to United States Varied for 3 more markets <p>Get your item soon.</p> <p>Standard shipping and handling charges apply.</p> <p>Or get your item sooner with US Postal Express.</p> <p>Get your item soon.</p> <p=AU>Standard postage and handling rates apply.</p> <p=UK>Standard postage and packaging rates apply.</p> <p>=US,CA>Standard shipping and handling rates apply.</p> <p>Or get your item sooner with [RAP-express service].</p>
  7. 7. Know your tech • Technical standards • What are the applicable content standards? • Which one ones should we use? • Technology choices • What are the right choices? • Do we have the right ones? • Do we customize or trade up?
  8. 8. Two ways toward a COPE architecture Method 1: Technology driven “Baked” • Developer codes rules into WCMS. • Author enters content into forms. • CMS delivers content as per rules. Method 2: Author driven “Fried” • Author creates content components. • CCMS manages components. • Content transformed for output as per rules.
  9. 9. Method 1 My view Public view
  10. 10. Method 1
  11. 11. Method 1 Advantages • Easy for authors • Can use common content management software Disadvantages • Brittle: rules are “baked in” • Depend on developers to customize or, later, make changes • Can be costly and complex to change
  12. 12. Two ways toward a COPE architecture Method 1: Technology driven “Baked” • Developer codes rules into WCMS. • Author enters content into forms. • CMS delivers content as per rules. Method 2: Author driven “Fried” • Author creates content components. • CCMS manages components. • Content transformed for output as per rules.
  13. 13. Method 2
  14. 14. Method 2 Advantages • Agility: content can be “fried” • Authors have more control Disadvantages • Authors need writing discipline • Authors need to understand technical side of content • Need specialty software

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