Content is communication. It is aural communication and it is oral communication. It is sign language, and it is signage. It is written, and it is viewed. It can be carved in stone, or as ephemeral as a tweet. Creating content can be a social activity, or it can be a solitary one. Yet it is not binary. For all that we are digital, with our 0s and our 1s, communication is more of a barely-contained chaos. It's a dance; it's theatre; and it's steeped in culture.
The theme of this conference is the UN of Content, and whether our own tables are dealing with cultures within corporations, cross-discipline cultures, or multiple customer cultures, we can't escape our role as negotiators. And we shouldn't want to escape; as consumer advocates, cross-cultural communication is one of our strengths.