Live and Interactive 2011 - BBECon // European Conference

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  • Live and Interactive 2011 - BBECon // European Conference

    1. 1. Live & InteractiveYour Website in Focus - Does your website meet your objectives?RAHEEL GAUBABrand Leader & Creative Director, Blackbaud#liveInt #bbecon
    2. 2. LAST TIME WE TALKED...October 3, 2011 #liveInt 2
    3. 3. LAST TIME WE TALKED... FOUNDATIONS OF SUCCESSFUL WEBSITES SHARE INFORMATION MORE EFFECTIVELY COMMUNICATE IN A PERSONALIZED MANNER SUPPORT ORGANIZATIONAL GOALS BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPSOctober 3, 2011 #liveInt 2
    4. 4. LAST TIME WE TALKED...October 3, 2011 #liveInt 3
    5. 5. LAST TIME WE TALKED... DESIGN PHILOSOPHY EVERY PIXEL HAS A PURPOSE DESIGN MUST BE AUDIENCE CENTRIC LESS IS ALWAYS MORE MAINTAIN OR IMPROVE THE BRAND IDENTITY THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS FOCUS ON MOVING THE AUDIENCE THINK OUTSIDE THE BOX CONTENT IS KING PUT YOUR CMS TO GOOD USE!October 3, 2011 #liveInt 3
    6. 6. IT’S THE ERA OF SIMPLICITY & USABILITYOctober 3, 2011 #liveInt 4
    7. 7. IT’S THE ERA OF SIMPLICITY & USABILITY A aaah! ed more bling No ites! ou t websOctober 3, 2011 #liveInt 4
    8. 8. YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?/ are you listening?/ public networks/ private networks/ social sign-on tech/ ‘like’/ +1/ tweetOctober 3, 2011 #liveInt 5
    9. 9. CREATEDIGESTABLE +SHARABLE CONTENT!October 3, 2011 #liveInt 6
    10. 10. CREATEDIGESTABLE +SHARABLE CONTENT! they LOVE read ing me!October 3, 2011 #liveInt 6
    11. 11. CREATEDIGESTABLE +SHARABLE CONTENT! they LOVE read ing me! love nd I l!!! h, a vira o g oingOctober 3, 2011 #liveInt 6
    12. 12. HOW ABOUT PIZZA WITH YOUR USERS?October 3, 2011 #liveInt 7
    13. 13. EMOTIONS LEAD TO ACTIONS/ storytelling/ powerful images/ engaging videos/ featured quotes/ calls to actionOctober 3, 2011 #liveInt 8
    14. 14. WRITING STYLE & TONEOctober 3, 2011 #liveInt 9
    15. 15. (PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED...SHOULD I SUPPORT YOU?October 3, 2011 #liveInt 10
    16. 16. (PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED...SHOULD I SUPPORT YOU? 9,999 PEOPLE SERVED9,999 GALLONS DELIVERED 9,999 PETITIONS FILED 9,999 LIVES SAVEDOctober 3, 2011 #liveInt 10
    17. 17. AND FINALLY... CTA’sOctober 3, 2011 #liveInt 11
    18. 18. AND FINALLY... CTA’s What would you like for me to do next?October 3, 2011 #liveInt 11
    19. 19. your turn!October 3, 2011 #liveInt 12
    20. 20. Live & InteractiveYour Website in Focus - Does your website meet your objectives?Thank You!RAHEEL GAUBABrand Leader & Creative Director, BlackbaudTwitter: @raheelgaubaEmail: raheel.gauba@blackbaud.comSlides: www.slideshare.net/raheelgaubaFacebook: Raheel Gauba#liveInt

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