World's best interactive websites I

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World's best interactive websites I

  1. 1. Interactive Not-for-pro ts Raheel Gauba 1
  2. 2. “ Charity websites are poor campaigning tools and often fail to use the most “ effective web - Precedent (Communications agency in UK) March 19, 2010 technologies ...found the sites often lacked basic information about the charity and appeared to have little overall strategy 2 Raheel Gauba © 2010 Blackbaud
  3. 3. interact “ to act on or in close “ relation with each other - World English Dictionary 3 Raheel Gauba © 2010 Blackbaud
  4. 4. why? emotion + connection = caring 4 Raheel Gauba © 2010 Blackbaud
  5. 5. isolate. experience immersive journey 5 Raheel Gauba © 2010 Blackbaud
  6. 6. how?inspiration idea design 6 technology Raheel Gauba © 2010 Blackbaud
  7. 7. results. measurable actionable 7 Raheel Gauba © 2010 Blackbaud
  8. 8. outcomes. trust conversions viral / social 8 Raheel Gauba © 2010 Blackbaud
  9. 9. achieve likeability - Guy Kawasaki 9 Raheel Gauba © 2010 Blackbaud
  10. 10. it’s about marketing it’s about communicating it’s about you it’s about them it’s also about technology 10 Raheel Gauba © 2010 Blackbaud
  11. 11. let’s dream 11 Raheel Gauba © 2010 Blackbaud
  12. 12. video A.R. flash NFP GE Ecomagination x x James Alliban AR Business Card x BMW Z4 (UK) x Battlefront UK x x I Am Second x x x Start Heart Walk x x We Choose the Moon x x x Stem Cell Foundation x x x San Francisco Symphony Orchestra x x Love Letters to the Future x x x Waterlife NFB x x All About Birds x x Bucknell Virtual Tour x x Lost There, Felt Here - Protect an Acre x x x Live Hope Love x x x Smithsonian - Ocean Portal x x 12 Raheel Gauba © 2010 Blackbaud
  13. 13. let’s talk about you 13 Raheel Gauba © 2010 Blackbaud
  14. 14. why, thank you! raheel gauba brand leader & creative director blackbaud email: raheel.gauba@blackbaud.com twitter: @raheelgauba facebook: Raheel Gauba

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