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New Media Overview


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New Media Overview

  1. 1. IBM is reaping rewards from using social software and web 2.0.
  2. 2. Global Integration is a Reality. <ul><li>Where the work flows and how it gets integrated is shaped by: </li></ul><ul><ul><li>Open business environments : the degree of open systems, standards and approaches. </li></ul></ul><ul><ul><li>Expertise: access to talent, ideas and innovation </li></ul></ul> <ul><li>The deepening of global trade, capital and information flows is changing </li></ul><ul><ul><li>where </li></ul></ul><ul><ul><li>how </li></ul></ul><ul><ul><li>business value is created. </li></ul></ul>
  3. 3. “Sharing Data” Tools <ul><li>Generate a scheduled personal podcast program with your mix of personal and business audio </li></ul><ul><li>Listen to your Notes emails </li></ul><ul><li>Listen to Calendar appointments and To Do lists. </li></ul><ul><li>Drag and drop text files from your desktop and have them narrated </li></ul><ul><li>Drag and drop music files to add to you podcast program </li></ul><ul><li>Listen to RSS feeds, eg. News items </li></ul><ul><li>Advanced configuration options to create and chain text-to-audio conversion paths. </li></ul><ul><li>Making content easier to find </li></ul><ul><li>Adding flexibility for content creators </li></ul><ul><li>Allowing media to be linked and hosted elsewhere </li></ul><ul><li>Better support for non-audio media </li></ul>Bluepedia is IBM‘s global intranet encyclopedia, co-authored by IBMers for IBMers (comparable to Wkipedia) WikiCentral is designed to facilitate the exchange of information within and between teams. Content in a wiki can be updated without real lag, without administrative effort and without the need for distribution – users/ contributors visit and update a common Web site. IBM Redbooks are developed and published by IBM's International Technical Support Organization. The ITSO develop and deliver skills, technical know-how and materials to technical professionals of IBM, Business Partners and clients.   Dogear is a set of social bookmarking tools that you can use to save, organize and share internet and intranet bookmarks. In a work environment, it is a great way to share expertise. Dogear provides tools for scanning for information about a book-mark or about the bookmark owner, giving you the means to connect with people who have similar interests or the expertise you need. See highlights below. Cattail is a web site where you can upload files and share them with other colleagues. It was designed to provide significant advantages over email when doing &quot;ad-hoc&quot; sharing of files. Podcast is a series of digital media file (audio or video) posted on a website that can be downloaded and played later. Often syndicated to registered interested parties via RSS. Maybe you want to show off your best pictures to the whole IBM world in a bid for web celebrity. Flickr makes all these things possible! It is a photo sharing application. The Media Library has replaced the Podcasting Pilot as the destination for media within IBM. Some of the motivators for using the tool are: Podsmart is designed to create personalised content (e.g. emails, news feeds, music) for your digital audio player. Use PodSmart to arrange your preferred mix of business and personal content. Advantages of the tool: Lotus Quickr is a software helping you to access the people, information and project materials you need to get the job done. provides online team spaces where members can share and collaborate, and use team calendars, discussion forums, blogs, wikis and other collaboration tools for managing projects and creating content.
  4. 4. “Sharing Expertise” Tools <ul><li>A Joint GBS/Software Group prototype </li></ul><ul><li>A web 2.0 based knowledge sharing and training tool incorporating self publishing and social networking models. </li></ul><ul><li>A learning framework for collaborative education (peer-to-peer) and training that that combines top down and bottom up learning. </li></ul>ThinkPlace is a Web application for facilitating innovation through idea generation, collaboration and refinement. It shares ideas within the entire company. Even if employees don't have an idea to post, they can look around, collaborate, rate others' ideas, or find ideas for their own use. Innovators Library is a kind of library for developers. It provides one location for developers to find resources, projects, services, code, and other developers with similar interests. Today teams are spread out across several departments and countries. We increasingly work from home, and collaborating with other IBMers we have not ever physically met is common. IBMr will help you to build your reputation and share it the way you want. BlueIQ is an initiative driven by SWG that focuses on how we can best leverage our social software offerings. A key goal is to establish IBM as the showcase for the business benefits of social software. BlueReach helps you find experts for immediate advice and consultation. The experts you contact using BlueReach have agreed to answer any and all questions regarding their areas of specialization. An e-meeting (= web conference) is any meeting involving participants who are not all in the same place. It provides shared visuals, and are used along with an audio conference (&quot;teleconference&quot;). FYI: SWAN is a question-and-answer solution for inquiries on SWG products. It provides the sales force with on demand access to software brand and cross-brand information and expertise. Benefits: PassItOn is ... Many Eyes is a bet on the power of human visual intelligence to find patterns. Our goal is to &quot;democratize&quot; visualization and to enable a new social kind of data analysis. The research group explores information visualizations that help people collectively make sense of data. <ul><li>Webcasts are like radio or television broadcasts. Instead of a radio, you use your computer and a web browser to participate. </li></ul><ul><li>Audio conferences (&quot;teleconferences&quot; or &quot;conference calls&quot;) are the most familiar type of e-meeting </li></ul><ul><li>Video conferences offer the capability of seeing other participants while including presentation material </li></ul><ul><li>A single source of &quot;official&quot; information, provided by subject matter experts </li></ul><ul><li>Speedy answers -- either by searching through existing documentation or by submitting a brand new query </li></ul><ul><li>Up-to-date answers, with ensured validity </li></ul><ul><li>Answers to cross-brand questions. </li></ul>
  5. 5. “Social Networking” Tools Forums is a company-wide database for sharing and discussing non-confidential information concerning IBM's business. CommunityMap is an index of existing communities within IBM. BlogCentral is a place to publish your information and ideas onto IBM's intranet. Also, blogging allows others to comment on your ideas, sparking debates and the creating of informal communities around specific topics. Blogging is also a way to identify others in IBM working on similar projects in separate parts of the company. NotesBuddy is designed to tie together e-mail, instant messaging, awareness, and directory. The lightweight tool announces important new messages by voice, pager, or display. It integrates IM and buddy status with e-mail to give users a single messaging tool. CorporateCola is a Social Networking system that brings transparent and secure information sharing to Notes and Sametime within IBM. The project focuses on expertise location and expertise awareness. SOcial Network ARchitecture is an architecture for retrieving and sharing social network data in an organization and aggregating it across applications. SONAR extracts information on who's connected to whom, with what strength, and based on what evidence. Fringe is a web application to help users find, connect with, and maintain relationships with others. It leverages features from social networking applications, Bluepages and address books to accomplish these goals. BlueTwit is a micro-blogging tool that lets you post short messages (140 characters). It’s like sending an open text message to the world. Lotus Sametime is IBM‘s instant messaging tool. Benefits: Metaverse is a 3D virtual world running inside IBM's firewall. It provides a visual environment that allows you to interact with objects and other people real-time. You can conduct virtual meetings, conferences, build communities, and countless other fun activities. <ul><li>Rich text, graphics and emoticons in chat sessions </li></ul><ul><li>Click to talk to via VoIP </li></ul><ul><li>See BluePages information inside of Sametime </li></ul><ul><li>Broadcast a message to multiple recipients </li></ul><ul><li>Show your location and contact information to other users </li></ul><ul><li>Multiple platform compatibility (Windows, Linux, Mac) </li></ul>Project Bluegrass creates a virtual-world environment where software developers can work, chat and brainstorm. Beehive is social networking site that gives IBMers a rich connection to the people they work with on both a personal and a professional level: <ul><li>Beehive helps employees to make new connections, track current friends and coworkers. </li></ul><ul><li>On the profile page you can let other people at IBM know where you are, what you are doing, what you are thinking ... </li></ul>
  6. 6. Integrated Communications: Sales Tools Technology Adoption Programm (TAP) is IBM‘s new model for managing technology to drive for our internal transformation & growth. The TAP community is made up of IBMers from every business unit, division, country and every job role. Each of the groups making up the TAP community has a distinct role (e.g. Innovators, First Adopters, Early Adopters, TAP Partners ...), but many menbers contribute to more than one group. developerWorks is IBM's premier technical resource for software developers, providing a wide range of tools, code, and education on AIX and UNIX®, Information Management, Lotus®, Rational®, Tivoli®, WebSphere®, and Workplace, as well as on open standards technology such as Java™ technologies, Linux®, SOA and Web services, XML, and more. Bluehouse provides extranet collaboration services for open social networking, instant messaging, file sharing, project management and web conferencing.&quot; And it is designed to appeal to those with no internal IT. alphaWorks provides an opportunity for early adopter developers around the world to experience the latest innovations from IBM. These emerging technologies are available for download at the earliest stages of research and development, enabling developers to evaluate and influence IBM research and development. Developers can collaborate with developers from inside IBM and outside IBM about individual technologies and the emerging technology topics that are having an impact in the IT world. OnTarget is an IBM web-based sales prospecting tool that profiles over two million companies worldwide based on consolidated data provided by firms such as Dun & Bradstreet, Harte-Hanks. It also incorporates internal data from IBM Research, Marketing Intelligence and CRM Siebel. It allows sellers to apply &quot;propensity-to-buy&quot; models to determine what products/services customers may buy next. It also provides for the quick identification of &quot;whitespace&quot; customers; and enables sellers to create customized contact and targeting lists.