Apostles<br />Do-Gooders<br />WoM Marketing<br />Freeloaders<br />Customers<br />Copyright © 2010 Rags Srinivasan http://b...
Apostles<br />Do-Gooders<br />Pays Premium<br />Downgrades<br />Generates WoM Revenue<br />Generates WoM Revenue<br />Stop...
Upcoming SlideShare
Loading in …5
×

Freemium state machine

739 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
739
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Freemium state machine

  1. 1. Apostles<br />Do-Gooders<br />WoM Marketing<br />Freeloaders<br />Customers<br />Copyright © 2010 Rags Srinivasan http://bit.ly/ragsvasan<br />Pays Premium<br />
  2. 2. Apostles<br />Do-Gooders<br />Pays Premium<br />Downgrades<br />Generates WoM Revenue<br />Generates WoM Revenue<br />Stops WoM<br />Stops WoM<br />Customers<br />Freeloaders<br />Pays Premium<br />Enter<br />Downgrades<br />FreemiumCustomer Lifecycle<br />Copyright © 2010 Rags Srinivasan http://bit.ly/ragsvasan<br />

×