Spectrum Consulting Social Media Workshop

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A Slide share that explains the theme, the considerations for arriving at our content, approach, the benefits and various workshop options that are available to you. Please feel free to go through six other slide shares which are available for your ready reference to arrive at a decision to attend our program

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Spectrum Consulting Social Media Workshop

  1. 1. Spectrum Consulting Fostering Experience Spectrum Consulting
  2. 2. Spectrum Consulting Fostering Experience Theme of our Social Media Workshop Enhance your Social Media Presence and Get Found for your needs
  3. 3. Spectrum Consulting Fostering Experience Social Media Platforms that we address
  4. 4. Spectrum Consulting Fostering Experience Aspects addressed on Leveraging Social Media • Constructing a comprehensive and complete Social Media Profile(Individual) for the Individual’s needs • Constructing a comprehensive and complete Social Media Profile(Organization) for the Organizational needs • A strategy to nurture the network for the individual • A strategy to nurture the network for the organization • Recipe for a successful engagement for the individual • Recipe for a successful engagement for the organization
  5. 5. Spectrum Consulting Fostering Experience Aspects addressed on Enhancing the Usage of Social Media Usage of Social Media is enhanced by additional tools and concepts Concepts and Tools that we address to enhance the usage of Social Media • RSS • Blogs • Slide Share • Running groups • Hoot Suite
  6. 6. Spectrum Consulting Fostering Experience HootSuite not only helps you enhance your social media campaign but also helps you to manage Social Media effectively. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
  7. 7. Spectrum Consulting Fostering Experience HootSuite facilitates • Access all your social networks to update and monitor from one dashboard • Launch marketing campaigns, identify and grow audiences • Distribute targeted messages using Hoot Suite’s unique social media dashboard • Built-in URL “shortener“ • Draft and schedule messages for later • Streamline team workflow with scheduling and assignment tools and reach audiences • Web and mobile platforms for updating from anywhere - iPhone, iPad, Android supported • Invite multiple collaborators to manage social networks securely • Provide custom reports using the comprehensive social analytics tools for measurement.
  8. 8. Spectrum Consulting Fostering Experience Course Content • LinkedIn • Twitter • RSS • Blogs • Slide Share • Running Groups • Hoot Suite
  9. 9. Spectrum Consulting Fostering Experience Approach • The Seven Building Blocks of Social Media, a baseline for our workshop • Enhance your Social Media Presence and Get Found for your needs !! • The importance of your Social Media Profile • To Connect or not to Connect, That is the question !!! • Social Media Etiquette • Features of all the Tools discussed, including the Paid Upgrades • Analysis of Individual and Organization profiles of select volunteering participants • Discover the normal pitfalls in constructing the profile and arriving at important takeaways for implementation • Strategy to Network for the individual and the organization • Recipes for successful engagement • Critical insights into Social Media Management • Case Studies
  10. 10. Spectrum Consulting Fostering Experience Benefits • Build Brand Awareness • Reach a Global community • Build relationship • Increased web traffic • Boost your lead generation • Reduced marketing spend • Customer acquisition • Increase customer retention & loyalty • Talent Acquisition • Smart Sourcing • Gain a competitive advantage • Engage with your target market • Gather Business Intelligence • Support your campaign • Manage your leads • Decreased sales cycle • Humanize your brand • Position yourself as a thought leader • Reduced cost of Recruitment • Quicker Response Most Importantly Get Found !!! For your needs
  11. 11. Spectrum Consulting Fostering Experience Workshop options • Customized Workshop • Public Workshop
  12. 12. Spectrum Consulting Fostering Experience Customized Workshop Based on your requirements & business processes we can enable training using one or more of the platforms listed below • LinkedIn • Twitter • RSS • Blogs • Slide Share • Running Groups • Hoot Suite
  13. 13. Spectrum Consulting Fostering Experience Reference Slide Share documents • Maximizing ROI on Social Media • Are you leveraging linkedin adequately? • Endorsements: The hidden perils of your network • LinkedIn Profile Improvement Tips • LinkedIn groups: An Implementation Aid • LinkedIn for education: An Implementation Aid • Social Media Workshop Participant Analysis • Social Media Workshop Participants Feedback
  14. 14. Spectrum Consulting Fostering Experience Thank you Enquiry: Raghunath Ramaswamy 09840925155 raghu@spectrumconsultingindia.com Prasath 09840921431 prasath@spectrumconsultingindia.com Jackson 09600596308 jack@spectrumconsultingindia.com

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