This presentation aims to provide an overview to MBA students about the emerging concepts across domains. Besides, effort is made to suggest few project topics for academic project consideration. All the views share are my personal and would be happy to receive feedback from readers. Feel free to contact me arnconsulting@outlook.com

1. MBA Projects
Overview
by A.Raghu Nagendra [ARN]

2. Contents
• Objectives of this Presentation.
• Emerging concepts across domains.
• Proposed MBA projects for emerging concepts.
• Typical MBA Project Structure
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3. Objectives of this Session
• Objectives
– To highlight emerging trends in different industries.
– To encourage MBA students to consider variety of projects from these
emerging trends.
– How to best present MBA project.
• Not to Teach
– How to conduct MBA project.
– Research methodologies.
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4. Emerging concepts across
domains
Following are different concepts that are emerging across identified
domains.
• Human Resources
– Human Resource Outsourcing.
– Work Life Balance.
– Social Engagement with Employee families.
– Social Platform Recruiting.
• Marketing & Sales
– Social Media Marketing (B2B / B2C / C2B).
– Customer Loyalty Management .
– Geography based marketing.
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5. Emerging concepts across
domains (contd..)
• Information Technology
– Software-as-a-Service
– Cloud data storage
– Information on the Go
– Bring Your Own Device concepts in corporate houses.
These are some of the emerging and probably most renowned
concepts across 3 domains, which are of prime importance for
MBA graduates.
Viewers can add additional concepts as part of comments or send me
an email to update this version.
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6. Proposed MBA projects for
emerging concepts
MBA graduates can consider following projects for their academic
projects.
• Human Resources
– HRO Model: Cost Effective alternative for SMEs against in-house HR ?
– Operational Challenges in HRO model ?
– Impact on Employee satisfaction with company’s WLB friendly policies ?
– Is social engagement with employee families a justified WLB strategy ?
– Cost Effective Recruitment through Social Platforms.
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7. Proposed MBA projects for
emerging concepts (contd..)
• Marketing & Sales
– Social Media Marketing vs. Traditional Marketing - Trends, Challenges &
Cost implications.
– Open Loop Loyalty Management programs : Does it strengthen your
customer loyalty ?
– Open Loop vs. Closed Loop Loyalty management : challenges and
advantages.
– VAS : a game changing strategy for retail giants ?
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8. Proposed MBA projects for
emerging concepts (contd..)
• Information Technology
– Adoption of BYOD by corporate houses, an alarming threat for BB ?
– BYOD – Trends, Challenges and Security issues over in-house asset
management ?
– Licensed vs. SaaS based application management – Trends, Advantages and
Cost Implication for any corporate house.
– Data Security over cloud storage.
– Cloud Storage : road way to anytime anywhere access to data ?
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9. Best MBA Project Structure
Below suggested project structure bring accolades from Industry and
Academic counterparts during project evaluation.
• Executive Summary • Project Findings
• Introduction • Recommendations to
• Project Overview Management
– Academic overview • Appendix
– Industry overview – Questionnaire
• Project Execution Methodology – Response Analysis
– About Organization • Conclusion
– Project Scope definition
– Target Sample Selection
Methodology
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10. Contact Details
A.Raghu Nagendra
Consultant
ARN Consulting Services
Ph: +91 8892964228
Email : arnfreelance@outlook.com
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