International Marketing Management, VTU

691 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
691
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

International Marketing Management, VTU

  1. 1. International Marketing Research & Environment
  2. 2. International Marketing Research IMR is the research that evaluates the customer export & Import statistics in other parts of the world. It also offers reflects the way in which spending patterns across the globe & related to region’s culture, customs and socio- economic influences.
  3. 3. Objectives Discovering the new markets Analyzing tastes & Preferences of customers. Capturing the marketer share Future sales volume Reducing the cost of marketing Improving the quality of product Helping in information of suitable price policy Competition Liaison with the customers Studying the external environment

×