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Web 2 0


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Web 2 0

  1. 1. Web 2.0, SEO & Internet Marketing Raghavan, SEM
  2. 3. Introduction <ul><li>The concept of &quot;Web 2.0&quot; began with a conference brainstorming session between O'Reilly and MediaLive International in 2004 </li></ul><ul><li>The phrase &quot;Web 2.0&quot; hints at an improved form of the World Wide Web </li></ul><ul><li>Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc. </li></ul><ul><li>The more explicit synonym of &quot;Participatory Web&quot; </li></ul>Raghavan, SEM
  3. 4. Web 2.0 Concepts <ul><li>Social Networking </li></ul><ul><li>Web Based Applications </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs, Photoblogs </li></ul><ul><li>Podcast </li></ul><ul><li>Tagging </li></ul><ul><li>Folksonomies </li></ul>Raghavan, SEM
  4. 5. Social Networking <ul><li>Communities of people who share interests and activities </li></ul><ul><li>Most social network services such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. </li></ul>Raghavan, SEM
  5. 6. Social Networking Raghavan, SEM
  6. 7. Web Applications Raghavan, SEM
  7. 8. Wikis <ul><li>A wiki is software that allows users to create, edit, and link web pages easily. </li></ul><ul><li>Wikis are often used to create collaborative websites and to power community websites. </li></ul><ul><li>The name of an article is embedded in the hyperlink. </li></ul><ul><li>Articles can be created or edited at anytime by anyone (with certain limitations for protected articles). </li></ul>Raghavan, SEM
  8. 9. <ul><li>Articles are editable through the web browser. </li></ul><ul><li>Each article provides one-click access to the history/versioning page, which also supports version differencing (&quot;diff&quot;) and retrieving prior versions. </li></ul><ul><li>The most recent additions/modifications of articles can be monitored actively or passively. </li></ul><ul><li>Easy revert of changes is possible. </li></ul><ul><li>Example: Wikipedia, Wikitravel, Wikicompany </li></ul>Wikis Raghavan, SEM
  9. 10. Blogs <ul><li>A blog is a website where entries are commonly displayed in reverse chronological order. </li></ul><ul><li>Tagging </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Embedding Music, Videos </li></ul>Raghavan, SEM
  10. 11. Photoblogs <ul><li>A photoblog is a form of photo sharing and publishing in the format of a blog. </li></ul><ul><li>Types </li></ul><ul><ul><li>Individual Domains </li></ul></ul><ul><ul><li>As a part of Blog </li></ul></ul><ul><ul><li>Specific Services </li></ul></ul>Raghavan, SEM
  11. 12. Photoblogs Raghavan, SEM
  12. 13. RSS <ul><li>RSS is a Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. </li></ul><ul><li>Instead of visiting individual blogs or websites, you can gather “feeds” to each site on one page called an aggregator </li></ul>Raghavan, SEM
  13. 14. RSS <ul><li>ATOM </li></ul><ul><ul><li>Alternative to RSS with extension .atom or .xml </li></ul></ul><ul><ul><li>Developed to overcome the incompatibility of RSS </li></ul></ul><ul><li>AGGREGATOR </li></ul><ul><ul><li>Feed Reader, News Reader </li></ul></ul><ul><ul><li>News Headlines, Blogs, Websites </li></ul></ul>Raghavan, SEM
  14. 15. PODCASTING <ul><li>An online audio or video content delivered via RSS Feed. </li></ul><ul><li>Dominant podcasting clients Apple iTunes, Microsoft Zune Marketplace etc </li></ul><ul><li>Listening options </li></ul><ul><ul><li>Mp3 Player </li></ul></ul><ul><ul><li>Media player software </li></ul></ul><ul><ul><li>VoIP </li></ul></ul>Raghavan, SEM
  15. 16. Tag to Folksonomy <ul><li>Keyword or Meta data applied to an object used for sorting. </li></ul><ul><li>Provides identifier and/or description </li></ul><ul><li>Personal Marker </li></ul><ul><li>Navigation search ease </li></ul>Raghavan, SEM
  16. 17. <ul><li>Benefits of Tagging </li></ul><ul><ul><li>Tags link readers to keyword related content. </li></ul></ul><ul><ul><li>Tags help group content by category and keyword. </li></ul></ul><ul><ul><li>Tags are recognized by search engines and tag services crawlers as tags and they are treated like keywords. </li></ul></ul>Tag to Folksonomy
  17. 18. Tag to Folksonomy Raghavan, SEM
  18. 19. Tag to Folksonomy Raghavan, SEM
  19. 20. Tag to Folksonomy Raghavan, SEM
  20. 21. Tag to Folksonomy Raghavan, SEM
  21. 22. Viral Marketing <ul><li>An attempt to spread marketing message that spreads quickly and exponentially among consumers. </li></ul><ul><li>Video clips, Flash Games, Images, E-books </li></ul>
  22. 23. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul>