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CAFFEINE FORYOUR BRAND
HOW STORYTELLING BUILDS CONNECTIONS,
AND BUILDS COMMUNITIES
Saturday, September 26, 15
MARKETING BYTHE NUMBERS
What marketers are doing in 2015
0% 23% 45% 68% 90%
90%
77%
69%
68%
65%
58%
55%
55%
51%
50%
increa...
BENEFITS OF
Social Media Marketing
0%
22.50%
45.00%
67.50%
90.00%
90%
77%
69%
68%
65%
58%
55%
55%
51%
50%
increased exposu...
on social media marketing
0% 10.0% 20.0% 30.0% 40.0%
Percentage
3%
33%
25%
12%
10%
4%
4%
3%
3%
5%
0 Hours
1 to 5
6 to 10
1...
SOCIAL MEDIA PLATFORMS
used most often by marketers
0% 25% 50% 75% 100%
93%
79%
71%
56%
55%
45%
36%
15%
14%
13%
9%
7%
4%
2...
CHANGES BY MARKETERS
In Social Media Activities
0% 17.50% 35.00% 52.50% 70.00%
66%
66%
66%
64%
53%
52%
51%
29%
26%
21%
17%...
PAID SOCIAL MEDIA
Where do marketers spend money on ads?
0% 23% 45% 68%
90%
84%
41%
18%
17%
12%
7%
4%
4%
2%
2%
1%
1%
Faceb...
TYPES OF CONTENT
used in social media marketing
0%
20%
40%
60%
80%
71%
70%
57%
Visual
Blogging
Videos
Note: B2B marketers ...
CONSUMERS HAVE EVOLVED
Businesses must move from
social mystery to social mastery
Saturday, September 26, 15
MARKETING IS DEAD
Long Live Marketing
Marketing Trends
Embrace Social
Create engaging content through storytelling
Expand ...
CONSUMERS
Crave compelling content
The consumer is
now in control of
what they view,
when they view,
what they share
Satur...
STORYTELLING
Replaces overt marketing messages
We can no longer push
our messages across,
we need to pull customers in wit...
MARKETING IS DEAD
Long Live Marketing
Saturday, September 26, 15
CUSTOMER SERVICE
Enhance customer service capabilities
Assign a Social Media First-
Responder
Create aTroubleshooting Libr...
CUSTOMER APPRECIATION
ShowYour Customers Some Love On Social Media
1. Mention them
2. Share their stuff
3. Feature them
4....
SOCIAL MATURITY
Goal: Social is integrated into all aspects of the business
The elusive last stage in the
SOCIAL MATURITY ...
SOCIAL MATURITY MODEL
Many businesses are still in stages 1 and 2
STAGE 1
PLANNING
STAGE 2
PRESENCE
STAGE 3
ENGAGEMENT
STA...
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Caffeine for your brand - 2015 Marketing Trends

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Monthly 'Before Business' series. Sep 2015 presentation

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Caffeine for your brand - 2015 Marketing Trends

  1. 1. CAFFEINE FORYOUR BRAND HOW STORYTELLING BUILDS CONNECTIONS, AND BUILDS COMMUNITIES Saturday, September 26, 15
  2. 2. MARKETING BYTHE NUMBERS What marketers are doing in 2015 0% 23% 45% 68% 90% 90% 77% 69% 68% 65% 58% 55% 55% 51% 50% increased exposure increased traffic developed loyal fans provided marketplace insight generated leads improved search rankings grown business partnerships established thought leadership improved sales reduced marketing expenses 0% 10% 20% 30% 40% Percentage 3% 33% 25% 12% 10% 4% 4% 3% 3% 5% 0 Hours 1 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 More than 40 0% 25% 50% 75% 100% 93% 79% 71% 56% 55% 45% 36% 15% 14% 13% 9% 7% 4% 2% Facebook Twitter LinkedIn Google+ YouTube Pinterest Instagram SlideShare Forums Social review sites eg Yelp Social bookmarking sites eg. Reddit Geo-locatin eg. Foursuare Vine Snapchat 0% 18% 35% 53% 70% 66% 66% 66% 64% 53% 52% 51% 29% 26% 21% 17% 15% 10% 7% Twitter YouTube LinkedIn Facebook Instagram Google+ Pinterest SlideShare Forums Soicial Review (Yelp) Social Bookmarking (Reddit) Vine Geo Location (4square) Snapchat Results from a survey of almost 4,000 marketers Saturday, September 26, 15
  3. 3. BENEFITS OF Social Media Marketing 0% 22.50% 45.00% 67.50% 90.00% 90% 77% 69% 68% 65% 58% 55% 55% 51% 50% increased exposure increased traffic developed loyal fans provided marketplace insight generated leads improved search rankings grown business partnerships established thought leadership improved sales reduced marketing expenses Saturday, September 26, 15
  4. 4. on social media marketing 0% 10.0% 20.0% 30.0% 40.0% Percentage 3% 33% 25% 12% 10% 4% 4% 3% 3% 5% 0 Hours 1 to 5 6 to 10 11 to 15 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 More than 40 HOURS / WEEK 64% of marketers use social media for 6 hours or more #WEEK HOURS EXPENDED Saturday, September 26, 15
  5. 5. SOCIAL MEDIA PLATFORMS used most often by marketers 0% 25% 50% 75% 100% 93% 79% 71% 56% 55% 45% 36% 15% 14% 13% 9% 7% 4% 2% Facebook Twitter LinkedIn Google+ YouTube Pinterest Instagram SlideShare Forums Social review sites eg Yelp Social bookmarking sites eg. Reddit Geo-locatin eg. Foursuare Vine Snapchat Facebook leads the pack Slideshare joins the pack YouTube used more by big biz than small biz Saturday, September 26, 15
  6. 6. CHANGES BY MARKETERS In Social Media Activities 0% 17.50% 35.00% 52.50% 70.00% 66% 66% 66% 64% 53% 52% 51% 29% 26% 21% 17% 15% 10% 7% Twitter YouTube LinkedIn Facebook Instagram Google+ Pinterest SlideShare Forums Soicial Review (Yelp) Social Bookmarking (Reddit) Vine Geo Location (4square) Snapchat Marketers plan on increasing activity by 66% inTwitter, YouTube and LinkedIn Saturday, September 26, 15
  7. 7. PAID SOCIAL MEDIA Where do marketers spend money on ads? 0% 23% 45% 68% 90% 84% 41% 18% 17% 12% 7% 4% 4% 2% 2% 1% 1% Facebook ads Google ads LinkedIn ads Twitter Ads YouTube ads Promote blog posts Pinterest Ads Instagram ads SlideShare ads Podcast ads Foursquare ads Stumbleupon ads Saturday, September 26, 15
  8. 8. TYPES OF CONTENT used in social media marketing 0% 20% 40% 60% 80% 71% 70% 57% Visual Blogging Videos Note: B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Saturday, September 26, 15
  9. 9. CONSUMERS HAVE EVOLVED Businesses must move from social mystery to social mastery Saturday, September 26, 15
  10. 10. MARKETING IS DEAD Long Live Marketing Marketing Trends Embrace Social Create engaging content through storytelling Expand social e.g. customer service and appreciation Strive for Social Maturity where the business is social Saturday, September 26, 15
  11. 11. CONSUMERS Crave compelling content The consumer is now in control of what they view, when they view, what they share Saturday, September 26, 15
  12. 12. STORYTELLING Replaces overt marketing messages We can no longer push our messages across, we need to pull customers in with engaging, useful content. Saturday, September 26, 15
  13. 13. MARKETING IS DEAD Long Live Marketing Saturday, September 26, 15
  14. 14. CUSTOMER SERVICE Enhance customer service capabilities Assign a Social Media First- Responder Create aTroubleshooting Library TurnYour Customers into Brand AmbassadorsThrough Creative Tactics Create a List ofYour Customers & Engage with them Regularly Saturday, September 26, 15
  15. 15. CUSTOMER APPRECIATION ShowYour Customers Some Love On Social Media 1. Mention them 2. Share their stuff 3. Feature them 4. Work together 5. Thank them 6. Be available 7. Reward them Saturday, September 26, 15
  16. 16. SOCIAL MATURITY Goal: Social is integrated into all aspects of the business The elusive last stage in the SOCIAL MATURITY MODEL is to Evolve from Social Business to Business is Social Saturday, September 26, 15
  17. 17. SOCIAL MATURITY MODEL Many businesses are still in stages 1 and 2 STAGE 1 PLANNING STAGE 2 PRESENCE STAGE 3 ENGAGEMENT STAGE 4 FORMALIZED STAGE 5 STRATEGIC STAGE 6 CONVERGENCE Listen & Learn Stake our Claim Dialog Deepens Relationships Organized for Scale Become a Social Business BUSINESS IS SOCIAL Understand how customers use social channels Amplify existing marketing efforts Drive purchase considerations Set governance for social Scale across business units Social drives transformation Saturday, September 26, 15

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