Sony Training

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Training for Sony Comic-Con deployment

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Sony Training

  1. 1. Bluetooth Marketing Briefing
  2. 2. Bluetooth Marketing What is it?
  3. 3. Bluetooth Marketing <ul><li>Transfer of content to mobile devices </li></ul><ul><li>Does not retain customer details </li></ul><ul><li>Utilizes Bluetooth </li></ul><ul><li>It Is Totally FREE!! </li></ul>
  4. 4. FREE Content Content is sent in sequential order to users
  5. 5. Content <ul><li>Sony Pictures will distribute multi-media content to consumers’ phones for four upcoming titles: </li></ul><ul><ul><li>Pineapple Express </li></ul></ul><ul><ul><li>James Bond: Quantum of Solace </li></ul></ul><ul><ul><li>Quarantine Video Game </li></ul></ul><ul><ul><li>Underworld 3 </li></ul></ul>
  6. 6. Content <ul><li>For devices that can not receive rich content (wallpaper, animations, MP3s, etc.) they will receive a: </li></ul><ul><li>V Calendar </li></ul><ul><li>Name: Film Name </li></ul><ul><li>Date: </li></ul><ul><li>URL: www.uscc.com </li></ul>
  7. 7. Brand Ambassador Instructions Managing Battery Life of Bluetooth Units
  8. 8. Bluetooth Units <ul><li>Bluetooth-enabled “OQO” computers </li></ul>
  9. 9. Bluetooth Units <ul><li>Bluetooth-enabled “OQO” computers: </li></ul><ul><ul><li>Battery life of 2.5-3.5 hours per charge </li></ul></ul><ul><ul><li>OQO unit sits on your hip with belt clip </li></ul></ul><ul><ul><li>Battery re-charging will take place at the Sony Booth at 4313 </li></ul></ul>
  10. 10. Staff Deployment <ul><li>Staff will rotate locations day-to day </li></ul><ul><ul><li>4 roaming convention center </li></ul></ul><ul><ul><li>4 outside in “Gas Light” district </li></ul></ul><ul><li>Two staff will be assigned to each movie </li></ul><ul><li>Staff will be adjusted according to where attendees are, so KEEP IN CONTACT! </li></ul><ul><ul><li>Cell phones are listed on back page </li></ul></ul><ul><ul><li>Team leader will supply extra batteries </li></ul></ul>
  11. 11. User Instructions Improving your knowledge of mobile phone handsets
  12. 12. Bluetooth <ul><li>Activate Phone’s Bluetooth </li></ul><ul><ul><li>Ensure Phone is set to “Visible” </li></ul></ul><ul><li>Stand within range of Bluetooth Hypertag </li></ul><ul><li>Approximately 20’ Radius </li></ul><ul><li>Wait for acceptance screen on phone </li></ul><ul><li>Select “Accept” </li></ul>
  13. 13. Bluetooth <ul><li>Pairing with the Bluetooth Unit </li></ul><ul><ul><li>Ensure Phone is set to “Visible” </li></ul></ul><ul><ul><li>Code “1234”(if prompted) </li></ul></ul><ul><li>(remember this does not work with Blackberry) </li></ul>
  14. 14. Activating Bluetooth <ul><li>Settings </li></ul><ul><li>Connectivity </li></ul><ul><li>Bluetooth </li></ul><ul><li>Activate </li></ul>
  15. 15. Bluetooth Compatibility <ul><li>Supported </li></ul><ul><li>Motorola </li></ul><ul><li>Nokia </li></ul><ul><li>Sony Ericsson </li></ul><ul><li>Samsung </li></ul><ul><li>Siemens </li></ul><ul><li>Smart Phones </li></ul><ul><li>PDAs </li></ul><ul><li>The vast majority of </li></ul><ul><li>Bluetooth enabled </li></ul><ul><li>handsets are supported </li></ul>
  16. 16. Motorola <ul><li>Activation </li></ul><ul><li>Menu </li></ul><ul><li>Settings </li></ul><ul><li>Connection </li></ul><ul><li>Bluetooth </li></ul><ul><li>Setup </li></ul><ul><li>Find Me (may need to do after each file down load) </li></ul><ul><li>Retrieval </li></ul><ul><li>Downloaded </li></ul>
  17. 17. Nokia <ul><li>Activation </li></ul><ul><li>Menu </li></ul><ul><li>Settings </li></ul><ul><li>Connectivity </li></ul><ul><li>Bluetooth </li></ul><ul><li>( Setting – show to all) </li></ul><ul><li>Retrieval </li></ul><ul><li>Gallery </li></ul><ul><li>Inbox </li></ul>
  18. 18. Sony Ericsson <ul><li>Activation </li></ul><ul><li>Menu </li></ul><ul><li>Settings </li></ul><ul><li>Connectivity </li></ul><ul><li>Bluetooth </li></ul><ul><li>(Options – Visibility) </li></ul><ul><li>Retrieval </li></ul><ul><li>File Manager </li></ul><ul><li>My Items </li></ul>
  19. 19. Samsung <ul><li>Activation </li></ul><ul><li>Menu </li></ul><ul><li>Settings </li></ul><ul><li>Connectivity </li></ul><ul><li>Bluetooth </li></ul><ul><li>(My Phones Visibility) </li></ul><ul><li>Retrieval </li></ul><ul><li>Fun Box </li></ul><ul><ul><li>Downloaded </li></ul></ul>
  20. 20. LG <ul><li>Activation </li></ul><ul><li>Menu </li></ul><ul><li>Settings </li></ul><ul><li>Connectivity </li></ul><ul><li>Bluetooth </li></ul><ul><li>(My Handsets Visibility) </li></ul><ul><li>Retrieval </li></ul><ul><li>My Stuff </li></ul><ul><ul><li>Others </li></ul></ul>
  21. 21. Siemens <ul><li>Activation </li></ul><ul><li>Menu </li></ul><ul><li>Setup </li></ul><ul><li>Connectivity </li></ul><ul><li>Bluetooth </li></ul><ul><li>(Visible to Others) </li></ul><ul><li>Retrieval </li></ul><ul><li>Data Objects </li></ul><ul><li>File system </li></ul>
  22. 22. Smart Phones <ul><li>Activation </li></ul><ul><li>Start </li></ul><ul><li>Settings </li></ul><ul><li>Bluetooth </li></ul><ul><li>Turn On </li></ul><ul><li>Retrieval </li></ul><ul><li>My Documents </li></ul>
  23. 23. PDAs <ul><li>Activation </li></ul><ul><li>Start </li></ul><ul><li>Settings </li></ul><ul><li>Connections </li></ul><ul><li>Bluetooth </li></ul><ul><li>Turn On </li></ul><ul><li>Retrieval </li></ul><ul><li>My Documents </li></ul>
  24. 24. Bluetooth In compatibility <ul><li>Blackberries and All phones from Verizon </li></ul><ul><li> Do NOT receive content over Bluetooth </li></ul><ul><li> Due to imposed security restrictions </li></ul>
  25. 25. Promotional Staff Key to the overall success of this campaign with Sony Pictures and Comic-Con
  26. 26. Reporting <ul><li>We will pull log information daily </li></ul><ul><li>We report on numbers of interactions per day and per phone and per file </li></ul><ul><li>We will know the acceptance rate and failure rate of transfers </li></ul><ul><li>We can modify content as needed for success </li></ul>
  27. 27. Summary <ul><li>It’s Free </li></ul><ul><li>Bluetooth units do NOT retain customer details </li></ul><ul><li>Smile and be approachable </li></ul><ul><li>Have fun </li></ul>
  28. 28. <ul><li>Parachute Marketing Group, LLC </li></ul><ul><li>Brett Cutler: (C) 847.830.4202 </li></ul><ul><li>Raffi Vartian: (C) 312.504.4584 </li></ul><ul><li>[email_address] or raffi@parachutemg.com </li></ul>Contact Information

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