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Pinterest para empresas

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Confira nesta apresentação o que é o Pinterest, pra que serve, como está no Brasil e como as empresas podem usar (e estão usando).

Published in: Business
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  • na época sim, hoje elas passaram, mas não muito. Em fevereiro, era 45% homens e 55%mulheres acessando o site :)
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  • Olha só. Então, os homens passaram as mulheres no Pinterest?
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Pinterest para empresas

  1. 1. para empresas
  2. 2. O que é PinterestO Pinterest é a rede social do momento e já passou a marca de 10 milhões de usuários no mundo.Esta rede permite que perfis colecionem imagens ou vídeos e os organizem por grupos, chamados de Boards.Como o site possui grande apelo visual, ele se mostra como um lugar perfeito para as empresas que lidam com moda, eventos ou design estarem.
  3. 3. Por que as empresas devem ficar ligadas nesta rede?Porque as pessoas estão usando esta rede para- se expressar através de imagens relevantes para suas vidas;- se lembrar de coisas que elas querem fazer, comprar ou lugares pra visitar;- recomendar coisas que eles acham que os outros deveriam conhecer;- conhecer e explorar temas específicos ou aleatórios;- buscar coisas novas ou específicas para fazer, comprar, olhar ou ler.e sua marca pode interagir com essas pessoas e despertar o interesse delas por você e seus produtosvia mashable.com
  4. 4. Pinterest no BrasilEm fevereiro, o Pinterest recebeu quase 200.000 visitantes únicos e o tempo médio de permanência no site por visita é de 11:50 minutos.De acordo com dados do Google Ad Planner, a audiência do site é formada majoritariamente por:- adultos: 59% dos visitantes tem mais de 25 anos, com significativa concentração na faixa etária de 25-34 anos;- do sexo masculino (79% dos visitantes);- instruídos: 77% dos visitantes já cursou ou está cursando o nível superior de ensino.Na tabela ao lado é possível ver os principais interesses dos usuários.
  5. 5. Como as empresas podem usar?As empresas que têm feito um bom trabalho no Pinterest são aquelas que:não falam só de si mesmas,mostrar seus produtos é legal, mas convém não orbitar o próprio umbigo.são curadoras de conteúdoscompartilhar coisas com o mesmo estilo da sua marca ajuda a construí-lade uma forma mais rica e interessante
  6. 6. Exemplos de empresas
  7. 7. /gap
  8. 8. /etsy
  9. 9. /kate spade
  10. 10. /coca cola
  11. 11. /major league baseball
  12. 12. /red bull
  13. 13. /home away
  14. 14. /miami university
  15. 15. /blockbuster
  16. 16. /backstreet boys
  17. 17. Dúvidas, sugestões,críticas, mandem pra cá: rafael.noris@gmail.com E me acompanhem lá também: http://pinterest.com/rafanoris/

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