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A importância de Produto para o ecossistema de inovação de Comunicação - e do Jornalismo

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Conversa compartilhada durante o Social Media Week, em setembro de 2018, em São Paulo, sobre o uso de inovação e tecnologia para ampliar as fronteiras de Comunicação e do Jornalismo

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A importância de Produto para o ecossistema de inovação de Comunicação - e do Jornalismo

  1. 1. O que o núcleo de Produto pode ensinar ao Jornalismo – e à Comunicação Social Media Week (São Paulo) | setembro de 2018 @rafaelsbarai | #ProdutonaSMWSP
  2. 2. Google and Facebook both turned in mammoth financials in the first half of 2017, and are on track to account for 64.6% of digital ad dollars spent in the US this year, according to eMarketer. h"ps://www.buzzfeed.com/alexkantrowitz/the-campaign-against-facebook-and-googles-ad-duopoly-is?utm_term=.ctnG3Zwv5#.cwaYJEqBb @rafaelsbarai | #ProdutonaSMWSP
  3. 3. The situation is even more stark when you look at incremental growth numbers: Facebook and Google together account for 98% of new digital ad dollars spent last year. Smaller players have to fight over a still significant, but ever- shrinking, share of the pie, even as other behemoths -- most notably, Amazon and Verizon -- emerge to grab at the same piece. h"p://adage.com/arLcle/digitalnext/adapLng-digital-duopoly-customizaLon-counts/308381/ @rafaelsbarai | #ProdutonaSMWSP
  4. 4. h"ps://www.markeLngweek.com/2016/07/26/marketers-conLnue-to-waste-money-as-only-9-of-digital-ads-are-viewed-for-more-than-a-second/ @rafaelsbarai | #ProdutonaSMWSP
  5. 5. @rafaelsbarai | #ProdutonaSMWSP
  6. 6. Como incrementar ou buscar novas receitas em um ambiente dominado por extraordinárias e agressivas companhias de tecnologia que apresentam produtos, sob a lógica de operação com lógica de experimentação rápida? @rafaelsbarai | #ProdutonaSMWSP
  7. 7. h"ps://mondaynote.com/misunderstanding-apple-services-58b1aa248590 For Apple, the services segment includes iCloud, the App Store, Apple Music, Apple Pay, AppleCare, and iTunes. In Apple's third fiscal quarter of 2017, the area accounted for $7.3 billion out of the company's total revenue of $45.4 billion (16%) @rafaelsbarai | #ProdutonaSMWSP
  8. 8. h"p://appleinsider.com/arLcles/17/08/01/apples-services-business-alone-now-the-size-of-a-fortune-100-company-beats-out-facebook @rafaelsbarai | #ProdutonaSMWSP
  9. 9. @rafaelsbarai | #ProdutonaSMWSP
  10. 10. 200.000 cópias vendidas h"p://nymag.com/selectall/2017/07/can-buzzfeeds-viral-food-vids-sell-a-usd150-hot-plate.html
  11. 11. @rafaelsbarai | #ProdutonaSMWSP
  12. 12. h"p://fortune.com/2017/03/13/washington-post-arc/ @rafaelsbarai | #ProdutonaSMWSP
  13. 13. h"ps://www.vanityfair.com/news/2017/07/new-york-Lmes-washington-post-donald-trump @rafaelsbarai | #ProdutonaSMWSP
  14. 14. Obrigado! http://derepente.com.br http://medium.com/@rafaelsbarai @rafaelsbarai

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