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Newsletters no WordPress

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Nessa palestra feita no WordCamp Rio de Janeiro (http://2014.riodejaneiro.wordcamp.org/), aprenda como enviar newsletters diretamente do seu site WordPress.

Published in: Marketing
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Newsletters no WordPress

  1. 1. Newsletters no WordPress
  2. 2. @RafaelFunchal Publicitário, Desenvolvedor e músico nas horas vagas Desenvolve com WordPress desde 2009 Administrador do grupo WordPress Brasil no Facebook e demais grupos do GUWP Support Guru na MailPoet.com Newsletters no WordPress @RafaelFunchal
  3. 3. Mailing Lists criando sua própria lista de assinantes
  4. 4. Segmente suas listas Separe os assinantes em diferentes listas Pergunte ao seu usuário qual o seu interesse Mostre as opções de listas em seu site: - Categorias, Custom Post Types etc. - Frequência de email (diário, semanal etc.) Deixe que o usuário tome a decisão Newsletters no WordPress @RafaelFunchal
  5. 5. Crie um formulário bacana Get Conversion (plugins para barra e box) Magic Action Box (plugin) Ninja Popups (plugin) OptinMonster (pop up) Optin Revolution (plugin) Welcome Popup (plugin) Newsletters no WordPress @RafaelFunchal
  6. 6. Algumas dicas Use um bom Call To Action em seu formulário: - Receba 10% de desconto - Pegue seu conteúdo grátis Selecione as cores certas para destacar o Call to Action Brindes são ótimas opções, mas crie algo que seus usuários realmente queiram Faça Teste A/B para definir o que funciona melhor Newsletters no WordPress @RafaelFunchal
  7. 7. Deliverability do seu site direto para o email
  8. 8. Enviando pelo seu servidor wp_mail() PHP Mail SendMail Pontos Negativos - Limite de envio muito baixo - Consome recursos do server - Provável que o server esteja em blacklist Pontos Positivos - Inclusos no valor da sua hospedagem - Fácil configuração Newsletters no WordPress @RafaelFunchal
  9. 9. SMTP Providers ElasticEmail (os primeiros 1.000 emails são gratuitos) MailGun (10.000 emails gratuitos por mês) Mandrill (12.000 emails gratuitos por mês) SendGrid (6.000 emails gratuitos por mês) Newsletters no WordPress @RafaelFunchal
  10. 10. Autenticação DKIM (DomainKeys Identified Mail) Assina digitalmente todos os emails enviados inserindo no cabeçalho as informações da chave gerada. O servidor destinatário valida a chave consultando a tabela de DNS do seu domínio SPF (Sender Policy Framework) Evita que outros domínios enviem emails não autorizados em nome de um domínio. Verifica se o servidor que disparou o email está autorizado pelo domínio. A consulta é feita a um registro do tipo TXT no DNS do domínio do email que envia - somente no campo Return- Path Newsletters no WordPress @RafaelFunchal
  11. 11. Como testar testando a pontuação das newsletters
  12. 12. Mail-Tester.com Um projeto criado por MailPoet e AcyMailing Newsletters no WordPress @RafaelFunchal
  13. 13. Mail-Tester.com O site já está totalmente traduzido para pt_BR Newsletters no WordPress @RafaelFunchal
  14. 14. Newsletters gerencie e dispare suas newsletters pelo painel do seu site
  15. 15. Mais de 2.500.000 de downloads Newsletters no WordPress @RafaelFunchal
  16. 16. Editor arraste e solte Envie seus posts recentes automaticamente Autoresponders (Envie a newsletter X dias após o cadastro) 30 temas Estatísticas de emails abertos, clicados e descadastrados Importe assinantes em 2 passos Use qualquer SMTP Provider Newsletters no WordPress @RafaelFunchal
  17. 17. Obrigado! tomara que tenha sobrado tempo para perguntas :-)

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