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Inovacao e (r)evolucao

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Apresentação exibida por Fiore Mangone, da Nokia, durante o ResultsON Day 2008 - Ovelhas Negras. http://www.resultson.com.br

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Inovacao e (r)evolucao

  1. 1. Inovação e (r)Evolução Fiore Mangone Nokia Brasil 17 de Dezembro de 2008
  2. 2. Fundada em Tampere em 1865 Nossa História Finnish Cable Works Ltd. Fundada em Helsinque em 1912 Nokia Corporation Formada em 1966 Finnish Rubber Works Ltd. Fundada em Helsinque em 1898 Um mundo onde todos podem estar conectados Nossa visão Do papel ao celular – através de renovação e uso inovador da tecnologia O Y N O K I A A B 1 8 6 5 1898 S . G . T . O . Y .
  3. 3. Primeiro ”celular” Nokia de 1987
  4. 4. A Nokia é #1 em dispositivos móveis Nokia 40 % Motorola 12 % Sony-Ericsson 9 % Samsung 14 % LG 7 % Other 18 % Market share globais em 2007
  5. 5. A proposta de valor da Nokia está mudando Celular Aparelho Convergente Negócios em Web2.0 e Serviços Móveis
  6. 6. No começo, inovar não era tão simples…
  7. 7. Estrutura Organizacional Nokia 2008 Services & Software Markets Group Executive Board Corporate Development Office Corporate Functions Devices
  8. 8. Objetivo: Capturar o mercado de Serviços da Internet Imagem Digital Comunidades Vídeo & TV Navegação Jogos Música Mensagens 2010: EUR 100 bilhões* nos principais mercados * Nokia e analistas externos Os consumidores querem soluções, mais do que celulares. O futuro está na integração de aparelhos e serviços.
  9. 9. Ovi – sua área de trabalho pessoal, seu portal para a Internet www.ovi.com
  10. 10. Aquisições para ter soluções vencedoras Compartilhamento de Mídia Música Digital Publicidade Móvel Email/Mensagens Mapas/Serviços Baseados em Localização Soluções de Software Multi-plataforma
  11. 11. A “caça” à inovação
  12. 12. A Quarta Tela
  13. 13. Obrigado!

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