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So lomo (roxas, juan raveeno s) powerpoint file


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So lomo (roxas, juan raveeno s) powerpoint file

  1. 1. SoLoMo at its Finest Roxas, Juan Raveeno S.
  2. 2. Definition - What does SoLoMo mean? SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the addition of local entries to search engine results. SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC.
  3. 3. The Rise of SoLoMo • SoLoMo arose as a result of the popularity of smartphones and tablets that integrate geolocation technology. The GPS technology integrated into these devices provides more accurate geo results than the "IP mapping" approach necessary for home or office PCs.
  4. 4. Why is it important? • The explosion of mobile technology has elevated the concept of contextual relevance in digital marketing; mobile users now expect businesses to provide contextually relevant online resources that inform, entertain, or resolve. In short, SoLoMo has shifted power to the consumers, and they know it.
  5. 5. What are the implications/effects does it bring/give to E-Commerce? • For businesses, SoLoMo represents an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media.
  6. 6. What are the implications/effects does it bring/give to E-Commerce? • Put another way, from a business perspective…. – Social Media is the platform you use to promote your message and engage with your target audience – Local is your area of concentration or relevant proximity; this can be physical or even online – Mobile is the medium of connection between your brand and its prospects and customers
  7. 7. How do you see this trend in the next 2 years? • SoLoMo is a trend larger than any single application or company, and it will involve every industry on the planet.
  8. 8. How do you see this trend in the next 2 years? • We will probably see this trend as something that’s going to be on every register, in every vending machine, on possibly every billboard that’s out