SlideShare a Scribd company logo
1 of 28
Download to read offline
The CREATIVE (not creepy)
PERKS of SOCIAL
MEDIA ANALYTICS
– Adam Rice,
  @looxii or @radrice
#socon12_looxii_creative
_not_creepy_social_media
_analytics
2.5 years in business
about
        20+ customers

        16,000 active social media searches

        1,000,000+ mentions archived daily

        we’re local!
80% of internet users are socially active
        40% use mobile devices
        to access social sites

        devote ~25% of their
        time online to social sites

the opportunity to interact with
more people at more times
in more places.                             source: Nielsen
How do brands make
                    meaningful connections
                    with consumers?



tumblr: carlovely
Financials
SM Listening

          Email
         marketing



                     CRM
                           mwichar y - Flickr
Businesses use software like   to:


inform content strategy

expand marketing efforts

develop qualitative metrics

perform customer service
400,000+ like on FB
 Locked Twitter account
~1500 mentions a day
                          flickr: hyku
59%               33%


Highest concentrations were on Twitter and Facebook.
Working a double.
                 Come see me!!!


                                     Getting creamed corn!
                                     I <3 @Publix lol




Knowing what customers
and employees are saying.
flickr: griner
15%   checkin on Twitter via
      Foursquare or Gowalla.



26%   mention Publix products
      (subs were most popular)



5%    mention specific promotions
      or amounts saved.
48,165 likes on FB

11,518 followers on Twitter

One dude: Russ Sauve



flickr: lulieboo
uses   to:



find new fans

monitor brand health

provide excellent experiences
It’s SOCIAL media.
Financials
SM Listening

          Email
         marketing



                     CRM
                           mwichar y - Flickr
Thanks!
THANKS!

Please feel free to holler at me...

via the email:      adam@looxii.com

via the twitter:    @looxii

More Related Content

Viewers also liked

Miui+rom trans
Miui+rom transMiui+rom trans
Miui+rom trans민우 이
 
Esercitazione 001 prima parte
Esercitazione 001 prima parteEsercitazione 001 prima parte
Esercitazione 001 prima parteSiliani
 
Agile my point of view
Agile   my point of viewAgile   my point of view
Agile my point of viewYogesh SHinde
 
BYOD -Bring your own device
BYOD -Bring your own deviceBYOD -Bring your own device
BYOD -Bring your own deviceChinh Vo Wili
 
De cuong on thi mon triet hoc
De cuong on thi mon triet hocDe cuong on thi mon triet hoc
De cuong on thi mon triet hocChinh Vo Wili
 
Information security
Information securityInformation security
Information securityxrayjamie79
 

Viewers also liked (10)

Miui+rom trans
Miui+rom transMiui+rom trans
Miui+rom trans
 
Oasis agile home
Oasis agile homeOasis agile home
Oasis agile home
 
Esercitazione 001 prima parte
Esercitazione 001 prima parteEsercitazione 001 prima parte
Esercitazione 001 prima parte
 
Agile my point of view
Agile   my point of viewAgile   my point of view
Agile my point of view
 
BYOD -Bring your own device
BYOD -Bring your own deviceBYOD -Bring your own device
BYOD -Bring your own device
 
Compensation
CompensationCompensation
Compensation
 
De cuong on thi mon triet hoc
De cuong on thi mon triet hocDe cuong on thi mon triet hoc
De cuong on thi mon triet hoc
 
Information security
Information securityInformation security
Information security
 
Kodagu
KodaguKodagu
Kodagu
 
Cereal
CerealCereal
Cereal
 

Similar to Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

Vocus sandy pell-socialmarketing-final
Vocus sandy pell-socialmarketing-finalVocus sandy pell-socialmarketing-final
Vocus sandy pell-socialmarketing-finalVidyard
 
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
 
Growing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slidesGrowing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slidesMike Gingerich
 
Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
 
How To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthHow To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthRavin Kapadia
 
Online Marketing & Advertising - Leigh Jewiss 301015
Online Marketing & Advertising - Leigh Jewiss 301015Online Marketing & Advertising - Leigh Jewiss 301015
Online Marketing & Advertising - Leigh Jewiss 301015jewisstraining
 
Automation of Socialization
Automation of SocializationAutomation of Socialization
Automation of SocializationJeff Hilimire
 
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Michael Pranikoff
 
Shine social media presentation - Feb 2016
Shine social media presentation - Feb 2016Shine social media presentation - Feb 2016
Shine social media presentation - Feb 2016Adele Tomasin
 
Shine2016 social media presentation
Shine2016 social media presentationShine2016 social media presentation
Shine2016 social media presentationAdele Tomasin
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a NutshellFuse13
 
Hello, is it me you're looking for? - Wilke global presentation
Hello, is it me you're looking for? - Wilke global presentationHello, is it me you're looking for? - Wilke global presentation
Hello, is it me you're looking for? - Wilke global presentationMorag Lehrle
 
Mcdonald's presentation
Mcdonald's presentationMcdonald's presentation
Mcdonald's presentationMiranda Leedy
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for BusinessNatalie Sisson
 
ERA europe presentation june 29 2010
ERA europe presentation   june 29 2010ERA europe presentation   june 29 2010
ERA europe presentation june 29 2010SocialRadius
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Social Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillAlyssa Freiermuht
 

Similar to Socon12: The Creative (not Creepy) Perks of Social Media Monitoring (20)

Vocus sandy pell-socialmarketing-final
Vocus sandy pell-socialmarketing-finalVocus sandy pell-socialmarketing-final
Vocus sandy pell-socialmarketing-final
 
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
 
Growing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slidesGrowing Leads & Sales with Social Media - event slides
Growing Leads & Sales with Social Media - event slides
 
Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010
 
How To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business GrowthHow To Use Social Media For Your Personal & Business Growth
How To Use Social Media For Your Personal & Business Growth
 
Online Marketing & Advertising - Leigh Jewiss 301015
Online Marketing & Advertising - Leigh Jewiss 301015Online Marketing & Advertising - Leigh Jewiss 301015
Online Marketing & Advertising - Leigh Jewiss 301015
 
Automation of Socialization
Automation of SocializationAutomation of Socialization
Automation of Socialization
 
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
Will It Blend – Marketing & Public Relations – Integrated Marketing Summit Da...
 
Chick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media StrategyChick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media Strategy
 
Shine social media presentation - Feb 2016
Shine social media presentation - Feb 2016Shine social media presentation - Feb 2016
Shine social media presentation - Feb 2016
 
Shine2016 social media presentation
Shine2016 social media presentationShine2016 social media presentation
Shine2016 social media presentation
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
 
Hello, is it me you're looking for? - Wilke global presentation
Hello, is it me you're looking for? - Wilke global presentationHello, is it me you're looking for? - Wilke global presentation
Hello, is it me you're looking for? - Wilke global presentation
 
Mcdonald's presentation
Mcdonald's presentationMcdonald's presentation
Mcdonald's presentation
 
Project 1 smm
Project 1 smmProject 1 smm
Project 1 smm
 
Facebook Social Spotlight
Facebook Social SpotlightFacebook Social Spotlight
Facebook Social Spotlight
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
ERA europe presentation june 29 2010
ERA europe presentation   june 29 2010ERA europe presentation   june 29 2010
ERA europe presentation june 29 2010
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
 
Social Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & Grill
 

Recently uploaded

Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate AgentsRyan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate AgentsRyan Mahoney
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 

Recently uploaded (20)

Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate AgentsRyan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 

Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

  • 1. The CREATIVE (not creepy) PERKS of SOCIAL MEDIA ANALYTICS – Adam Rice, @looxii or @radrice
  • 3.
  • 4.
  • 5.
  • 6. 2.5 years in business about 20+ customers 16,000 active social media searches 1,000,000+ mentions archived daily we’re local!
  • 7. 80% of internet users are socially active 40% use mobile devices to access social sites devote ~25% of their time online to social sites the opportunity to interact with more people at more times in more places. source: Nielsen
  • 8. How do brands make meaningful connections with consumers? tumblr: carlovely
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Financials SM Listening Email marketing CRM mwichar y - Flickr
  • 14. Businesses use software like to: inform content strategy expand marketing efforts develop qualitative metrics perform customer service
  • 15. 400,000+ like on FB Locked Twitter account ~1500 mentions a day flickr: hyku
  • 16. 59% 33% Highest concentrations were on Twitter and Facebook.
  • 17. Working a double. Come see me!!! Getting creamed corn! I <3 @Publix lol Knowing what customers and employees are saying. flickr: griner
  • 18. 15% checkin on Twitter via Foursquare or Gowalla. 26% mention Publix products (subs were most popular) 5% mention specific promotions or amounts saved.
  • 19. 48,165 likes on FB 11,518 followers on Twitter One dude: Russ Sauve flickr: lulieboo
  • 20. uses to: find new fans monitor brand health provide excellent experiences
  • 21.
  • 22.
  • 23.
  • 25. Financials SM Listening Email marketing CRM mwichar y - Flickr
  • 26.
  • 28. THANKS! Please feel free to holler at me... via the email: adam@looxii.com via the twitter: @looxii