1.
The CREATIVE (not creepy)
PERKS of SOCIAL
MEDIA ANALYTICS
– Adam Rice,
@looxii or @radrice

2.
#socon12_looxii_creative
_not_creepy_social_media
_analytics

3.
2.5 years in business
about
20+ customers
16,000 active social media searches
1,000,000+ mentions archived daily
we’re local!

4.
80% of internet users are socially active
40% use mobile devices
to access social sites
devote ~25% of their
time online to social sites
the opportunity to interact with
more people at more times
in more places. source: Nielsen

5.
How do brands make
meaningful connections
with consumers?
tumblr: carlovely

6.
Financials
SM Listening
Email
marketing
CRM
mwichar y - Flickr

7.
Businesses use software like to:
inform content strategy
expand marketing efforts
develop qualitative metrics
perform customer service

8.
400,000+ like on FB
Locked Twitter account
~1500 mentions a day
flickr: hyku

9.
59% 33%
Highest concentrations were on Twitter and Facebook.

10.
Working a double.
Come see me!!!
Getting creamed corn!
I <3 @Publix lol
Knowing what customers
and employees are saying.
flickr: griner

11.
15% checkin on Twitter via
Foursquare or Gowalla.
26% mention Publix products
(subs were most popular)
5% mention specific promotions
or amounts saved.

12.
48,165 likes on FB
11,518 followers on Twitter
One dude: Russ Sauve
flickr: lulieboo

13.
uses to:
find new fans
monitor brand health
provide excellent experiences

14.
It’s SOCIAL media.

15.
Financials
SM Listening
Email
marketing
CRM
mwichar y - Flickr

16.
Thanks!

17.
THANKS!
Please feel free to holler at me...
via the email: adam@looxii.com
via the twitter: @looxii