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Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

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Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

  1. 1. The CREATIVE (not creepy) PERKS of SOCIAL MEDIA ANALYTICS – Adam Rice, @looxii or @radrice
  2. 2. #socon12_looxii_creative _not_creepy_social_media _analytics
  3. 3. 2.5 years in business about 20+ customers 16,000 active social media searches 1,000,000+ mentions archived daily we’re local!
  4. 4. 80% of internet users are socially active 40% use mobile devices to access social sites devote ~25% of their time online to social sites the opportunity to interact with more people at more times in more places. source: Nielsen
  5. 5. How do brands make meaningful connections with consumers? tumblr: carlovely
  6. 6. Financials SM Listening Email marketing CRM mwichar y - Flickr
  7. 7. Businesses use software like to: inform content strategy expand marketing efforts develop qualitative metrics perform customer service
  8. 8. 400,000+ like on FB Locked Twitter account ~1500 mentions a day flickr: hyku
  9. 9. 59% 33% Highest concentrations were on Twitter and Facebook.
  10. 10. Working a double. Come see me!!! Getting creamed corn! I <3 @Publix lol Knowing what customers and employees are saying. flickr: griner
  11. 11. 15% checkin on Twitter via Foursquare or Gowalla. 26% mention Publix products (subs were most popular) 5% mention specific promotions or amounts saved.
  12. 12. 48,165 likes on FB 11,518 followers on Twitter One dude: Russ Sauve flickr: lulieboo
  13. 13. uses to: find new fans monitor brand health provide excellent experiences
  14. 14. It’s SOCIAL media.
  15. 15. Financials SM Listening Email marketing CRM mwichar y - Flickr
  16. 16. Thanks!
  17. 17. THANKS! Please feel free to holler at me... via the email: adam@looxii.com via the twitter: @looxii

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