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The CREATIVE (not creepy)PERKS of SOCIALMEDIA ANALYTICS– Adam Rice, @looxii or @radrice

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#socon12_looxii_creative_not_creepy_social_media_analytics

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2.5 years in businessabout 20+ customers 16,000 active social media searches 1,000,000+ mentions archived daily we’re local!

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80% of internet users are socially active 40% use mobile devices to access social sites devote ~25% of their time online to social sitesthe opportunity to interact withmore people at more timesin more places. source: Nielsen

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How do brands make meaningful connections with consumers?tumblr: carlovely

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FinancialsSM Listening Email marketing CRM mwichar y - Flickr

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Businesses use software like to:inform content strategyexpand marketing effortsdevelop qualitative metricsperform customer service

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400,000+ like on FB Locked Twitter account~1500 mentions a day flickr: hyku

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59% 33%Highest concentrations were on Twitter and Facebook.

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Working a double. Come see me!!! Getting creamed corn! I <3 @Publix lolKnowing what customersand employees are saying.flickr: griner

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15% checkin on Twitter via Foursquare or Gowalla.26% mention Publix products (subs were most popular)5% mention specific promotions or amounts saved.

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48,165 likes on FB11,518 followers on TwitterOne dude: Russ Sauveflickr: lulieboo

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uses to:find new fansmonitor brand healthprovide excellent experiences

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It’s SOCIAL media.

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FinancialsSM Listening Email marketing CRM mwichar y - Flickr

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Thanks!

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THANKS!Please feel free to holler at me...via the email: adam@looxii.comvia the twitter: @looxii