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The CREATIVE (not creepy)PERKS of SOCIALMEDIA ANALYTICS– Adam Rice,  @looxii or @radrice
#socon12_looxii_creative_not_creepy_social_media_analytics
2.5 years in businessabout        20+ customers        16,000 active social media searches        1,000,000+ mentions arch...
80% of internet users are socially active        40% use mobile devices        to access social sites        devote ~25% o...
How do brands make                    meaningful connections                    with consumers?tumblr: carlovely
FinancialsSM Listening          Email         marketing                     CRM                           mwichar y - Flickr
Businesses use software like   to:inform content strategyexpand marketing effortsdevelop qualitative metricsperform custom...
400,000+ like on FB Locked Twitter account~1500 mentions a day                          flickr: hyku
59%               33%Highest concentrations were on Twitter and Facebook.
Working a double.                 Come see me!!!                                     Getting creamed corn!                ...
15%   checkin on Twitter via      Foursquare or Gowalla.26%   mention Publix products      (subs were most popular)5%    m...
48,165 likes on FB11,518 followers on TwitterOne dude: Russ Sauveflickr: lulieboo
uses   to:find new fansmonitor brand healthprovide excellent experiences
It’s SOCIAL media.
FinancialsSM Listening          Email         marketing                     CRM                           mwichar y - Flickr
Thanks!
THANKS!Please feel free to holler at me...via the email:      adam@looxii.comvia the twitter:    @looxii
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
Socon12: The Creative (not Creepy) Perks of Social Media Monitoring
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Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

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Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

  1. 1. The CREATIVE (not creepy)PERKS of SOCIALMEDIA ANALYTICS– Adam Rice, @looxii or @radrice
  2. 2. #socon12_looxii_creative_not_creepy_social_media_analytics
  3. 3. 2.5 years in businessabout 20+ customers 16,000 active social media searches 1,000,000+ mentions archived daily we’re local!
  4. 4. 80% of internet users are socially active 40% use mobile devices to access social sites devote ~25% of their time online to social sitesthe opportunity to interact withmore people at more timesin more places. source: Nielsen
  5. 5. How do brands make meaningful connections with consumers?tumblr: carlovely
  6. 6. FinancialsSM Listening Email marketing CRM mwichar y - Flickr
  7. 7. Businesses use software like to:inform content strategyexpand marketing effortsdevelop qualitative metricsperform customer service
  8. 8. 400,000+ like on FB Locked Twitter account~1500 mentions a day flickr: hyku
  9. 9. 59% 33%Highest concentrations were on Twitter and Facebook.
  10. 10. Working a double. Come see me!!! Getting creamed corn! I <3 @Publix lolKnowing what customersand employees are saying.flickr: griner
  11. 11. 15% checkin on Twitter via Foursquare or Gowalla.26% mention Publix products (subs were most popular)5% mention specific promotions or amounts saved.
  12. 12. 48,165 likes on FB11,518 followers on TwitterOne dude: Russ Sauveflickr: lulieboo
  13. 13. uses to:find new fansmonitor brand healthprovide excellent experiences
  14. 14. It’s SOCIAL media.
  15. 15. FinancialsSM Listening Email marketing CRM mwichar y - Flickr
  16. 16. Thanks!
  17. 17. THANKS!Please feel free to holler at me...via the email: adam@looxii.comvia the twitter: @looxii

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