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Brand personality

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Brand personality

  1. 1. what isbrandpersonality? hi
  2. 2. who am I ?• Impeccably dressed• Oozing confidence• Stylish and sophisticated• Intelligent and tough• Proud to be British• Top dog in a competitive environment
  3. 3. who am I ?• Impeccably dressed• Oozing confidence• Stylish and sophisticated• Intelligent and tough• Proud to be British• Top dog in a competitive environment
  4. 4. who am I ?• Impeccably dressed• Oozing confidence• Stylish and sophisticated• Intelligent and tough• Proud to be British• Top dog in competitive environment
  5. 5. making an entrance / signage • Impeccably dressed • Oozing confidence • Stylish and sophisticated • Intelligent and tough • Proud to be British • Top dog in a competitive environment
  6. 6. exterior signage / interior lumisty signage / animated lighting installations visit: iColour Tiles animated lighting
  7. 7. wayfinding / glass manifestations / wall graphics
  8. 8. who am I ?• Funny and energetic• Warm and lighthearted• Cheeky and mischievous• Popular with the general public• Appeals to both men and women• Direct with no nonsense
  9. 9. who am I ?• Funny and energetic• Warm and lighthearted• Cheeky and mischievous• Popular with the general public• Appeals to both men and women• Direct with no nonsense
  10. 10. who am I ?• Funny and energetic• Warm and lighthearted• Cheeky and mischievous• Popular with the general public• Appeals to both men and women• Direct with no nonsense
  11. 11. Newsprinters• Funny and energetic • Warm and lighthearted • Cheeky and mischievous • Popular with the general public • Appeals to both men and women • Direct with no nonsense
  12. 12. wall graphics
  13. 13. who am I ?• Making science cool• Colourful and contemporary• Informative and fun• Approachable, connecting with the younger generation
  14. 14. who am I ?• Making science cool• Colourful and contemporary• Informative and fun• Approachable, connecting with the younger generation
  15. 15. who am I ?• Making science cool• Colourful and contemporary• Informative and fun• Approachable, connecting with the younger generation
  16. 16. hoardings / a captive audience outside St Pancras station • aking science cool M • olourful and contemporary C • nformative and fun I • pproachable, connecting A with the younger generation
  17. 17. The Francis Crick Institute hoardings
  18. 18. opposite St Pancras station
  19. 19. opposite St Pancras station
  20. 20. street entertainers
  21. 21. who am I ?• Arthouse based• Confrontational and thought provoking • Contemporary cool• Challenges preconceptions• Sharp and intelligent
  22. 22. who am I ?• Arthouse based• Confrontational and thought provoking • Contemporary cool• Challenges preconceptions• Sharp and intelligent
  23. 23. who am I ?• Arthouse based• Confrontational and thought provoking • Contemporary cool• Challenges preconceptions• Sharp and intelligent
  24. 24. Yahoo! Rolle headquarters• rt house based A• onfrontational and C thought provoking • ontemporary cool C• hallenges preconceptions C• harp and intelligent S
  25. 25. news war vs peacedetail of image to the right
  26. 26. movies super hero vs super villaindetail of image to the right
  27. 27. lifestyle flats vs heelsdetail of image to the right
  28. 28. finance bull vs beardetail of image to the right
  29. 29. thank youSimon HuttonManaging Directorsimon@tothepoint.co.ukKevin CoxCreative Directorkevin@tothepoint.co.ukGlenn WoodSenior Account Managerglenn@tothepoint.co.uktothepoint5 Maidstone Buildings Mews,72-76 Borough High Street,London, SE1 1GN, UKt +44 (0)20 7378 6999f +44 (0)20 7378 7399www.tothepoint.co.uk

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