Podcast Studies

Founder / Manager at Spark FM
Oct. 24, 2017
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
Podcast Studies
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Podcast Studies

Editor's Notes

  1. By reflecting on podcastness we can perhaps reach new understandings and concepts of what podcasting is, whilst at the same time recognises the inherent differences between the medium of radio and the business of radio. It is time to explore that key relationship between radio and podcasting and wonder in doing so do we risk losing sight of what each form does best, and who wins we when call podcasts radio?
  2. Talk about the book as an indicator of PODCAST STUDIES The tools used to frame the chapter 1 MIN
  3. This is the core part of the theme Technology played a part, but perhaps part of the reason podcasts have gained appeal is that producers have found their voice and their MEDIUM/CULTURAL IDENTITY There are lots of arguments that say podcasts are just another form of radio But are they? Or is ‘radio’ being used either as CULTURAL SHORT-HAND or in a way that misses the point? Maybe it’s an attempt to validate a continuity of radio? Or evidence of a digital future? 1 MIN A question about who wins when we call it “radio”? Does that exclude certain forms that don’t fit accepted frames? And would everyone accept the radio ‘tag’ on their work? DAVID BLACK - calling an internet practice “radio” puts a lid on some of the options as to where it can go and what it can become’
  4. Both of these models – one commercial and one academic offer insights into podcast histories Podcasting has been through a peak. Technologies have improved (morris and patterson) but also podcasters have worked out their role This is about attention The tracking of technologies In 2004/5/6 journalists were writing about how the innovation In 2006/7/8 they were writing about the demise (or not at all) In 2014/5/6/7 they were writing about the golden age and how amazing podcasts are This is because we crossed into the zone of the EARLY MAJORITY! 3 MINS
  5. To some extent this is where we have come from, viewing podcasting as a platform subjugated by radio as a delivery system Article talks about CBC radio and 2 modes of operation. One where podcasting was a platform to serve up content already transmitted CBC Radio 3 – offered route for new content (popular outside Canada) On the use in Australia “ Podcasting facilitates repeat listening far better than the domestic audio taping of the past, and compliments the ABC’s existing facilities for extending the shelf-life of its high quality content” (Simone Murray, 2009) This suggests an un-nuanced view of what podcasting is. An extension, rather than something new A simple way to deliver a remediated form of radio through a system that initially did not require the construction or development of new infrastructure ASYNCHRONOUS listening Lowers the age of the listener Adds GLOBAL AUDIENCES Rather than adding content, it recycles and remediates ITUNES – Cross promotion means that broadcasters can APPEAR to dominate 4 MINS
  6. Both Jo Tacchi and Kate Lacey have argued that online forms of radio, and in Lacey’s case podcasts are just another form of radio. Radio has adapted through the ages and this is part of that. Enrico Menduni suggested that it is, in fact, an interim technology. A bridge to a mobile future. We are already seeing innovation through mobile apps in tools like BBC iPlayer and NPR One. Maybe it’s just an updating? Or that radio will have another format, genre, type? (Like community radio) Maybe it’s a return to the past (with emphasis on talk, rather than music) But maybe it is something new? 3 mins
  7. Just as practice had developed over time, so has the way that academic work looks at podcasting Work on the future of radio suggests that podcasts are the latest iteration of radio. Convergence culture tells us that media content can be divorced from the technologies that originally created them. Meilkle and Young suggest that the inventors first action are simply part of a process of negotiation. Media evolve This means that radio subjugates the podcast platform as another means of delivery and that podcasts are just another form of radio That’s a bit simplistic. YouTube isn’t TV, so why should podcasts be radio? It suggests that a broad range of content from university lectures and prosumer content is ontologically, culturally, and acoustically the same as the Chris Evans Breakfast Show… or at least is an iteration of the same experience. 5 MINS
  8. Earlier I mentioned CBC The BBC were one of the first world broadcasters to adopt podcasting. What we can see when we look at their activity is a maturing of the approach In the early phase podcasting was a platform for programmes like IN OUR TIME and others But over time the approach has developed. Programmes are remediated (usually taking the music out, or offering more content) There are now programmes that curate (strands of genres, shorter items, or archive) There are also programmes excluded from radio – childrens and disability As well as additional niche content The BBC is, though, under pressure not to innovate in this space. 2 MINS
  9. 1 MIN In thinking about how podcasts and radio are different it’s worth thinking about how this PANTONE OF PODCASTS could take shape From very podcast to very radio – with 50 SHADES OF GREY IN THE MIDDLE Audio quality is a factor (KILLA) but so is content (PORNO) Content can be more niche, more about interests and passions (LORE) or the form can be inventive (GRAMMAR) (DOG) Narrative journalism has become what podcasting is know for ( S TOWN) POINT OUT EXAMPLES PLAY: S TOWN PORNO KILLA LORE GRAMMAR (HISTORIES) (WTF) (HEART) (COW)
  10. In thinking about how podcasts and radio are different it’s worth thinking about how this PANTONE OF PODCASTS could take shape THIS IS A MORE COMPLEX MODEL PERHAPS The reference points are quite arbitary, but here I’ve thought about how referring to radio, their independence (or amateur) status, their relationships to other media, and their corporate status. Podcasts like Dirty John come from newspapers, whilst FOOC is firmly radio. Some like Strong and Stable are created for streaming platforms Or cross stand-up comedy, live shows, academia, and books. CROSS MEDIA PRACTICES – Producers coming from other disciplines like journalism, comedy, writing, performance, etc Some emerge from fan cultures – such as SOGGY BOTTOMS – Where fans might tolerate poor technical quality for content Podcasts like The Heart emerged from a prosumer market but by joining one of the number of new networks, have crossed into a more corporate space. 5 MINS?
  11. If a medium is: Technologies Cultures of practice Something that participants decide Then podcasting is a medium – not just a means of distributing content made in other places In their work Jeremy Wade Morris and Eleanor Patterson say: “Podcasting is neither limited to nor defined by its technologies. Rather, it is a specific set of practices and cultural meanings that are entirely entwined with the technologies for its distribution , organisation, and consumption” Radio is listened to live. Serendipity . You can’t listen to a podcast by accident. It’s a deliberate act. Vincent Meserko asserts that podcasts allow hosts to present a more intimate version of themselves (TALKING ABOUT WTF) “Mainstream media, in Maron’s view, is incapable of the nuance and intimacy that the podcast provides. In short, the podcast feels more authentic.” So, it might be down to participants (listeners and producers – is this Burgess/Green?) David Black on internet radio TALK ABOUT THE QUOTE 3 MINS
  12. Can podcasting be a medium then?? Talk about her definition sources – Academics / Popular Perception / Participants (that could also mean listeners I guess) Her interviewees self defined One said they knew a blog when they saw one It’s a blog, because a blogger made it So are podcasts made by podcasters (and everything else is radio?) Boyd says “while metaphors are a valuable linguistic tool for introducing new concepts, heavy reliance on them distorts the concept that is being introduced. Through metaphor, people cognitively attribute the properties of an old concept to the new one” By calling it radio we then apply cultural meaning and industrial convention to the medium – when the medium itself has already exhibited an ability to be different. 3 MINS
  13. A diverse mix of views 2 MINS MAX
  14. This is the title of the paper…. This is an American in the development stages of a launching a podcast The point he is making is that just because something sounds like radio – The stuff Kris Markman has described in her work (DJ Chatter etc) – does not mean it IS radio…. This is where boyd’s reference back to the participants is important 2 MINS
  15. DAVE WINER He invented the thing (kinda) His idea was this was a space for AMATEURS Talk about CHRIS LYDON and his role in podcasting (3 MINS) Audioblogs Automated feeds – 2003 Berkman Center for the Internet at Harvard Law A rough and ready space for UN-MEDIATED CONTENT PLAY 3 MINS
  16. Is podcasting radio? This is what some of the survey people said….. 2 MINS
  17. Not a yes/no answer Suggests a more cross media, muti modal approach where podcasts are media texts created as part of wider business or branding practices 2 MINS MAX
  19. Whether it’s a platform or a medium might depend on the content you look at…. Some of it was radio / some it is radio / some of it is made for the space IF WE THINK ABOUT THIS AS A STARTING POINT…. Podcasting was conceived as a technology to deliver another form of media (AUDIOBLOGS) There are new industrial practices of networks – domestic production – conferences – formats – etc Audiences consume and relate in a different way (MORE OF AN INTIMATE SOUND) And there is an agreed cultural understanding of what podcasts are – as opposed to radio 4 MINS Pedersen and Have (2012) audiobook is ‘a new medium experience that calls for a new theoretical framework’ (93
  21. Podcasts are mainstream. So is the word. It has cultural capital (and understanding). So, does this mean we can drop the radio tag? Or not? Lore has been picked by Amazon Spotify and Audible are commissioning shows called podcasts, that aren’t podcasts And everyone has a podcast IF TIME