Tip #1Production Values areimportant How can you do it better?
Tip #2Think about the listener What do they want? Who are they?
From Powerful Radio… Over-Prep Do things the listeners do Structure your breaks BEFORE the mic opens Remember your audience composition when building in features Speak concisely. Edit copy or write down important items so you won’t get lost
Tip #3Plan the programme fully –And have a back-up
Tip #4Plan each link and liveelement Live is a risk but you can reduce the risk
Be Prepared Be prepared and on time for your show. What listeners respond to is the finished product. Our product is what comes out of the speakers on the radio. Our preparation is real but often invisible. Geller. 2012. P137
Producers Set the framework of the show Establish what the show is about / style Communicate their decisions and ideas Support the process Have an overview of the whole process Leading but not dictating
Tip #5Script all cues and menus Allows creativity, structure and humour
Tip #6Use signposts Coming up….. Now we have… Earlier you will heard….
Presenters Know what you want to say Think about who you are talking to Consider: The pace of what you say The mood? Are upbeat/happy? Or serious? Intimate? Friendly? Your accent and dialect. Pronounciation
Creating Powerful Radio: P39 extracts from Tommy Kramers Coaching Handbook Pull the listener with you Use real language Connect with the listener The rule of one Promote ahead Have a road map
PART ONE: 1100-1200 An idea for a 45 second link Plan it and do it Something new and fresh PART TWO… until 1300 In your groups create a show brief and then produce a 30 second trail for your show, play it back next week
Trails What are you promoting? Are you showing? Telling? Teasing? What do you want the listener to do? What reason are you giving to listen? Do you use your voices? A station voice? Characters?