1.
MAC 212
Live Programmes
Planning and top tips

2.
Tip #1
Production Values are
important

3.
Tip #2
Think about the listener

4.
Tip #3
Plan the programme fully –
And have a back-up

5.
Tip #4
Plan each link and live
element

6.
Tip #5
Script all cues and menus

7.
Tip #6
Use signposts

8.
Tip #7
Think Laterally

9.
Tip #8
Be ambitious and be creative

10.
Tip #9
Look beyond these 4 walls

11.
Tip #10
Use Textures and Colours

12.
Creating Powerful Radio: P39 of Powerful Radio
extracts from Tommy Kramers Coaching Handbook
 Pull the listener with you
 Use real language
 Connect with the listener
 The rule of one
 Promote ahead
 Have a road map

13.
 Find 2 ideas online. You
can use Twitter, The Daily
Mail, The Sunderland Echo
 How would you turn it into
radio?
TODAY  What techniques would
you use?
 Who would you talk to?
 Write a cue