LIVE PROGRAMMESProduction Planning, Clocks and RAJAR
Production Planning• Allocate Roles & Responsibilities• Set Deadlines• Maintain and submit a log of activity via the Journal in Sunspace• Meet often• Write and submit a programme treatment / concept• The more you plan, the easier (and less stressful) your show will be!!
Programme Content• Get the idea right for the audience• Get the method right for the story you are going to tell• Do you have something every 15 minutes?• Is there something memorable in your show?• Have a plan for every link• “Don’t have the meeting on the air – have it before the show or don’t bother turning up” Chris Evans
Running orders / Clocks• Paper Running Order • List items and timings / start times • Plan every link – what’s in it? • Do you need to script it? Map it?• Scripts • Anything complex or detailed – script • Don’t waffle into features • Cues / contacts/ ID numbers• Programme Clock • On paper and RCS • Do you know what’s happening and when?
RAJAR• Radio Joint Audience Research• Paid for by station subscriptions• Data from paper diaries • Electronic devices on trials
RAJAR Terms• Reach • The number who listen to a station in a defined period• Share • That stations share of local listening• Hours • How long the station is listened to, in total, individually = share
Programming Relevance• Quarter hour blocks• Throw ahead• Signpost• Order programme• Make people listen longer • Hear more programmes • Hear more commercials
Using these tools• A balanced programme• A clear narrative• Signposts & Menus• Hooks and incentives• Something in every quarter