The document announces that a local radio station in Oxfordshire, called glide fm, is replacing their Tuesday programming with "Shoesday" to focus on shoes and target female listeners. As part of the initiative, they will promote shoe brands from Saturday to Monday each week with ads and liners. Additionally, each Shoesday the morning host will give away a shoe product prize package worth at least £300 to engage listeners. The offer is for a minimum 26-week advertising contract.

1. ‘Shoesday’ on glide!

2. ‘Shoesday’ on glide Women in Oxfordshire not only love glide fm but they also love shoes – well don’t all women?! The ladies here at glide are in agreement and they’ve persuaded the boss to replace every Tuesday with ‘Shoesday’ - Tuesday becomes “Shoesday" on glide and this is the perfect opportunity to align yourself with a day dedicated to shoes! Pre-promoted Saturday to Monday each week (8 x branded promo spots per day – 06:00 – 24:00) and then with branded liners across each ‘Shoesday’ (4 per hour – 06:00 – 24:00) this is a perfect platform for a shoe brand / brand that wants to target females to do so in Oxfordshire. Each Shoesday in glide’s Morning Glory Sophie will go a ‘Shoesday’ competition giveaway of your product (minimum value £300 per week) Prices exclusive of VAT. Subject to minimum contract of 26 weeks. *RAJAR/IPSOS/MORI Q2 2010 15+