Juice FM Style Awards 2011

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Juice FM Style Awards 2011

  1. 1. The Juice FM Style Awards 2011
  2. 3. It’s back….The Juice FM Style Awards 2011 The 5th annual Juice FM Style Awards promise to be the most glamorous and exciting yet. Held at the stunning Hillbark Hotel, Wirral, on Saturday 29th October, the stage is set for one of the biggest nights in the social diary. The event will once again celebrate everything we love about our city, from the people to the places, the attractions to bars and restaurants. People are already talking…who will win this year?
  3. 4. The Juice FM Style Awards 2010 were held at the breathtaking Anglican Cathedral. This dramatic setting played host to a night of top class entertainment from the likes of The Wanted and The Saturdays and welcomed worthy winners such as Everton star Mikel Arteta and the glamorous Alex Gerrard. But will these style icons be able to hold onto their title for another year? Juice FM Style Awards 2010
  4. 6. Sponsoring the Juice FM Style Awards will provide your business with a multi media campaign. Your company/brand will be associated with a well established, popular and highly talked about event in our area. As the overall sponsor you will not only benefit from exposure in the build up to the awards, but will create talk ability around your brand and its link to the awards. Your company will not only feature on your specific activity promoting the fact that you are the overall sponsor of the event, but will also be included on everything to do with the awards, from category promotional trails to the unique nomination pages online Your business will receive on air coverage, online activity and feature at the awards ceremony, linking your brand with an exclusive event. Overall Sponsorship
  5. 7. Promotional trails and live reads will encourage Juice FM listeners to go online at Juicefm.com and nominate the people and places they think deserve to be shortlisted for an award Listeners will have from Monday 5 th September to Thursday 22 nd September to get their nominations in. These entries will then be collated and 3 most popular entries in each category will become finalists in the 2011 Juice FM Style Awards. On Monday 26 th September the online activity will change from ‘nominate’ to ‘vote’. Listeners will have until Sunday 9 th October to vote for one of the final three in each category. All listeners who nominate will be put into a prize draw to win tickets to the event Nominations and Voting
  6. 8. <ul><li>Most Stylish Sporting Star </li></ul><ul><li>Most Stylish Scouser </li></ul><ul><li>The Icon Award </li></ul><ul><li>The ‘Street Style’ Award </li></ul><ul><li>The Fashionista Award </li></ul><ul><li>The Music Award </li></ul><ul><li>The Up & Coming award </li></ul><ul><li>The Restaurant Award </li></ul><ul><li>The Bar Award </li></ul><ul><li>The After Dark Award </li></ul><ul><li>The Retail Award </li></ul><ul><li>The Hotel Award </li></ul><ul><li>The Salon Award </li></ul><ul><li>The Boutique Fashion Award </li></ul><ul><li>The Business Enterprise Award </li></ul><ul><li>The Visitor Award </li></ul><ul><li>The City Lifestyle Award </li></ul><ul><li>The Culture Award </li></ul>Award Categories
  7. 9. Throughout the campaign there will be a heavy presence online – with a page for every category enabling our listeners to VOTE! All sponsors will feature on the site and on the relevant pages. Each category page will have a description of the award as well as the nominate/vote form Juicefm.com monthly webstats are : 100,340 Visits 53,000 Unique Website
  8. 10. <ul><li>Red Carpet Champagne Reception held in the Grand Hall at Hillbark </li></ul><ul><li>Charity raffle </li></ul><ul><li>3 Course Awards Dinner & Table Service </li></ul><ul><li>Awards Show hosted by Sony Award Winners, Juice FM Breakfast </li></ul><ul><li>presenters Adam Weighell and Leanne Campbell </li></ul><ul><li>Guest Performances during the event </li></ul><ul><li>Closed ‘invite only’ After Show Party held at Hillbark </li></ul>The Event
  9. 11. <ul><li>Juice FM has built up established followings on both Facebook and Twitter. </li></ul><ul><li>The Juice FM Facebook fan page has nearly 50,000 dedicated fans. We have almost 9,000 followers on Twitter </li></ul><ul><li>The ‘human’ element of the Facebook and Twitter profiles has allowed for effective targeted communication which adds to on-air content. </li></ul><ul><li>Throughout the campaign, images will be posted on Juice FM’s Face Book and Twitter sites ensuring maximum awareness and talk-ability of the promotion. </li></ul>Facebook and Twitter
  10. 12. Press Coverage
  11. 13. Being the overall sponsor of the Juice FM Style Awards 2011 will provide your business with the following activity : 8 x week campaign from Monday 5 th September to Saturday 29 th October 6 x promotional references using both promotional trails and live reads per day weeks 1-4 (5 th September – 2 nd October) 8 x promotional references using both promotional trails and live reads per day (weeks 5-8 3 rd October – 29 th October) Name accreditation on all event trails and live reads Microsite, profile page at www.juicefm.com On air, online and creative designed with sponsor Table of 10 at the event – seated in a premium location Gift bag opportunities Product showcase opportunity Specific branding in the venue and on official photo board Logo on awards Exclusivity at the awards (subject to orders already booked) Overall Sponsor
  12. 14. The total investment required to be the overall sponsor of the Juice FM Style Awards 2011 is £23,530 plus VAT This includes all promotional airtime and production, all online coverage and all event activity Overall sponsorship of the Juice FM Style Awards 2011 will provide your business with a minimum of 384 Overall Sponsor on air references unique to your business. It will also provide you with a potential 900 additional references as your business are included on all category and associate partners promotional trails. RAJAR Q1 2011 - 8 weeks - 384 spots will reach a total of 283,000 adult listeners, on average 14 times Overall Sponsor - Campaign Summary
  13. 15. Associate Sponsorship will provide your business with the following activity : 4 week cross platform campaign from Monday 3 rd to Friday 28 th October Minimum of 120 references delivered through Style Awards trails Logo and hyperlink on www.juicefm.com 4 seats on a table of 10 at the event Logo accreditation on event programme As an Associate Sponsor your business will receive exclusivity. Once signed to the Awards, no other business in the same field will be linked to the awards (subject to orders already booked prior to your signing) RAJAR Q1 2011 - 4 weeks - 120 spots will reach a total of 217,000 adult listeners, on average 6 times Associate Sponsor
  14. 16. The total investment required to become an Associate Sponsor is £7,060 plus VAT This includes all promotional trails and production, online coverage and all event activity Associate Sponsor – Campaign Summary
  15. 17. Sponsorship of one of the Top Three categories at the Juice FM Style Awards 2011 will provide your business with a campaign made up of both on air and online activity As a Top Three category sponsor your business will receive : 3 week cross platform campaign consisting of 1 week ‘Nominate’ trails running from Friday 16 th September to Thursday 22 nd September then 2 weeks ‘Vote’ trails running Monday 26 th September to Sunday 9 th October Sponsorship of individual award of choosing – subject to availability Minimum of 45 references delivered through Style Awards Vote trails Logo and hyperlink on www.juicefm.com 4 seats on a table of 10 at the event Logo accreditation on event programme Top Three Sponsor
  16. 18. 3 x week promotional campaign: Overall sponsorship Investment: £3,470 plus VAT This includes all promotional airtime and production and all online coverage RAJAR Q1 2011 – 4 weeks - 45 spots will reach a total of 164,000 adult listeners, on average 3 times Top Three Sponsor – Campaign Summary
  17. 19. Sponsorship of a category at the Juice FM Style Awards 2011 will provide your business with the following activity: 2 week cross platform campaign from Monday 26 th September to Sunday 9 th October Minimum of 30 references delivered through Style Awards Vote trails Logo and hyperlink on www.juicefm.com 2 seats on a table of 10 at the event Logo accreditation on event programme Category Sponsor
  18. 20. 2 x week promotional campaign: Investment: £2,295 plus VAT This includes all promotional airtime and production and all online coverage RAJAR Q1 2011 - 2 weeks - 30 spots will reach a total of 136,000 adult listeners, on average 2 times Category Sponsor – Campaign Summary
  19. 21. Sponsorship of a category at the Juice FM Style Awards 2011 will provide your business with the following activity: 2 week cross platform campaign from Monday 12 th September to Sunday 25 th September asking for detailed entries Minimum of 30 references delivered through Style Awards Nominate trails Logo and hyperlink on www.juicefm.com 2 seats on a table of 10 at the event Logo accreditation on event programme Representative from your business to sit on judging panel to select winner Business Award
  20. 22. 2 x week promotional campaign: Overall sponsorship Investment: £2,295 plus VAT This includes all promotional airtime and production and all online coverage RAJAR Q1 2011 - 2 weeks - 30 spots will reach a total of 136,000 adult listeners, on average 2 times Business Award - Campaign Summary
  21. 23. As the sponsor of the Street Style Award at the Juice FM Style Awards 2011 your business will receive the following activity: 4 week cross platform campaign Juice Crew out and about taking pictures of the most stylish in the City Minimum of 100 references delivered through promotional trails and live reads Logo and hyperlink on www.juicefm.com plus upload page for listeners to enter 4 seats on a table of 10 at the event Logo accreditation on event programme Representative from your business to sit on the judging panel to select a winner Winner to be announced at the event Street Style Award Sponsor
  22. 24. 4 x week promotional campaign: Overall sponsorship Investment: £5,885 plus VAT This includes all promotional airtime and production and all online coverage plus Juice Crew activity RAJAR Q1 2011 - 4 weeks - 100 spots will reach a total of 208,000 adult listeners, on average 5 times Street Style Award – Campaign Summary

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