Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Higher Ed in the Now: Building Our Brands in Real-Time

1,380 views

Published on

Five ways universities can leverage the real-time web to advance their brands, building on the core principles of trust, relationships and context. As delivered at #140conf Boston, Sept. 14, 2010

Read an adaptation of the talk: http://doteduguru.com/id5770-higher-ed-the-real-time-web.html

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Higher Ed in the Now: Building Our Brands in Real-Time

  1. 1. Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University
  2. 2. http://www.flickr.com/photos/smcdevitt/3091208756
  3. 3. http://www.flickr.com/photos/soldiersmediacenter/4723608143
  4. 5. <ul><ul><li>Trust </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Context </li></ul></ul>
  5. 6. Events http://www.flickr.com/photos/joelanman/367425390
  6. 9. Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071
  7. 13. Listening http://www.flickr.com/photos/mister-e/2247141772
  8. 14. Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775
  9. 16. Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/
  10. 17. http://www.flickr.com/photos/psd/9023574/
  11. 18. Thank you! @radiofreegeorgy georgycohen.com

×