Delivered at Confab Higher Ed 2013
At our institutions, we commit a significant amount of resources to creating news content—press releases, internal and external newsletters, homepage feature stories, and more. We rely on this content to tell our story, communicate important information, and forge connections with readers in a timely, high-impact fashion. But how do we ensure that news content is on-brand, reaching the right audiences, and providing real value?
News content can have high strategic value for supporting institutional goals, but only if we plan and publish it with that intent. How much do we publish news content out of habit or reflex, rather than with clear purpose? Are we making good use of our time and resources—and our readers’ attention?
Learn how to best manage news content publishing, including best practices for editorial planning/workflow, strategic alignment, and measurement.
Discover how telling stories and utilizing diverse content types can make for more effective, compelling news content.
Gain perspective on how to build and sustain editorial partnerships that reinforce strategic news publishing.