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The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, I am talking about email, that erstwhile platform whose death has been asserted time and time again. It’s most definitely alive, and going through quite a renaissance thanks to new tools, new personalities, and renewed attention to substance and style. As fatigue with the social media firehose grows, publishers are rediscovering the one-to-one intimacy of electronic mail.
In higher ed, email newsletters are a dime a dozen. But the effort they require is not insignificant. And there’s a lot of competition awaiting us in the inbox. How can we make email work harder for our content strategy, and what can we learn from this platform’s newfound popularity to make it more effective for us? In this presentation, we will discuss tools, processes, and best practices for managing email products; examine examples of successful email newsletters (from higher ed and beyond); and explain how to connect email to your overall communications strategy.