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A Bargain-Bin MoMA: Content Curation For the Rest of Us Georgy Cohen Tufts University @radiofreegeorgy georgycohen.com Oct. 11, 2010 #heweb10

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"We find the best stuff about Tufts on the web and post it here." http://go.tufts.edu/jumble (The of Tufts)

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?

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Content Curation

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http://www.alistapart.com/articles/content-strategist-as-digital-curator

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Aggregation

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Aggregation X

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Curation

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Curation is... <ul><li>&quot;...the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources on a specific subject to match the needs of a specific audience.&quot; </li></ul><ul><li>- Ann Handley (@MarketingProfs) </li></ul><ul><li>Founder, MarketingProfs </li></ul><ul><li>http://www.toprankblog.com/2010/06/content-marketing-curation-context </li></ul>

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Curation is... <ul><li>&quot;...Managing voices.&quot; </li></ul><ul><li>- Robert Davis (@heyrobertdavis) </li></ul><ul><li>SVP of Digital Marketing, PJA </li></ul><ul><li>Social Media Breakfast #18, Boston, 7/9/10 </li></ul>

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Curation is... <ul><li>&quot;For smaller organizations that do not have the time or manpower to compete with larger companies that are producing new content, curation levels the playing field.&quot; </li></ul><ul><li>- Pawan Deshpande (@tweetsfrompawan) </li></ul><ul><li>CEO, HiveFire </li></ul><ul><li>http://www.marketingprofs.com/articles/2010/3761/content-curation-engage-your-customers-in-three-simple-steps </li></ul>

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Curation is... <ul><ul><li>real-time </li></ul></ul><ul><ul><li>human filter </li></ul></ul><ul><ul><li>blend of content </li></ul></ul><ul><ul><ul><li>user-generated </li></ul></ul></ul><ul><ul><ul><li>your own </li></ul></ul></ul><ul><ul><li>publishing </li></ul></ul><ul><ul><li>community </li></ul></ul>

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That's nice. ...Why is this important, again?

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Why is this important, again? <ul><li>25M Wordpress blogs </li></ul><ul><li>( June 2010 ) </li></ul><ul><li>50M tweets daily </li></ul><ul><li>( Feb. 2010 ) </li></ul><ul><li>34,560 hours of video uploaded daily </li></ul><ul><li>http://www.youtube.com/t/fact_sheet </li></ul><ul><li>4B Flickr images </li></ul><ul><li>( Oct. 2009 ) </li></ul>

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Why is this important, again?

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Why is this important, again? <ul><li>&quot;Most students either preferred student-made videos or wanted those types of videos in addition to the college’s official ones. Again, this shows how students see social media as a way of supplementing official information about a college with unofficial perspectives that round out their impressions of a campus.&quot; </li></ul><ul><li>from noellevitz.com </li></ul>E-Expectations 2010 report

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Why is this important, again? http://www.slideshare.net/charleneli/understand-your-customers-social-behaviors

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We are already doing this!

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Tufts Homepage http://xkcd.com/773/

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Content Strategy for Curation

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http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context &quot;We've arrived in a world where everyone is a content creator. And quality content is determined by context.“ - Steve Rosenbaum Founder/CEO, Magnify.net http://www.businessinsider.com/content-is-no-longer-king-curation-is-king-2010-6

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http://www.youtube.com/watch?v=89fFDPmm-T0

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Curation Services <ul><li>http://code.google.com/p/living-stories/ </li></ul>Curated.by

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&quot;Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.&quot;

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Miro

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The Fine Print: Copyright

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The Fine Print: Copyright <ul><li>You can : </li></ul><ul><ul><li>Link to content </li></ul></ul><ul><ul><li>Embed content from open APIs </li></ul></ul><ul><li>You cannot : </li></ul><ul><ul><li>Violate DMCA </li></ul></ul><ul><ul><li>Remove ads </li></ul></ul><ul><ul><li>Exclude your content from these rules </li></ul></ul><ul><li>You must : </li></ul><ul><ul><li>Respect others </li></ul></ul>Steve Rosenbaum, Affiliate Summit, Aug. 18, 2010, as blogged by Lisa Barone

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Content Curation in the Wild

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Content Curation in the Wild

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Content Curation in the Wild

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Content Curation in the Wild

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Content Curation in the Wild TweetMixx

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Content Curation in the Wild TweetMixx

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Content Curation in the Wild

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Content Curation in the Wild TweetMixx

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Content Curation in the Wild TweetMixx &quot;For us, the key to curation is curiosity. The best curators in the world, both online and off, are curious people by nature ... We're constantly wanting to be inspired and wanting to share what's inspiring us with others.&quot; http://youtubeaublog.blogspot.com/2009/10/key-to-curation-is-curiosity-meet-our.html

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What do I get from content curation? <ul><ul><li>Authority </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Community </li></ul></ul>

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Thank you! Any questions? Related links/photo credits: http://bit.ly/hewebcuration @radiofreegeorgy georgycohen.com