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Radiodays Europe 2014 - Connected Cars

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Session with Fred Jacobs and Michael Hill from Radiodays Europe in Dublin 23 - 25 March 2014 - see full video recording at www.radiodayseurope.com.

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Radiodays Europe 2014 - Connected Cars

  1. 1. @fnjacobs
  2. 2. Michael Hill, Managing Director
  3. 3. Car radio 1958
  4. 4. King of the Car since the 1950s 6% 11% 13% 15% 58% Online radio Satellite radio MP3/digital tracks CD player AM/FM radio % using ‘almost all’ or ‘most of’ the time in car, from Edison/Triton ‘Infinite Dial’
  5. 5. TheConnectedCar
  6. 6. The Radio Revenue Story CATEGORY 2009 2010 2011 2012 2013 Automotive 23% 24% 26% 29% 29% Communications 22% 22% 19% 18% 22% TV/Networks/Cable 17% 18% 19% 18% 17% Restaurants 21% 18% 19% 18% 16% Financial 17% 18% 17% 17% 16% % of Total Top 5 Category Spending – Ranking Based on 2013 Expenditures (Note: Percentages represent share of total top 5 category spending only and not percentage of total radio revenue) Automotive 23% 24% 26% 29% 29%
  7. 7. Video 1, integrated in videosession
  8. 8. Video integrated in videosession
  9. 9. Connected Vehicles – User Comparison * When combined with Sirius Travel Link Services ** When combined with Sirius Travel Link Services and $50 BringGo navigation app
  10. 10. Most Important New Car Features “Very Important” features among the 12% of respondents planning on buying/leasing a new vehicle in 2014
  11. 11. Video integrated in videosession
  12. 12. LIVE RADIO NEW KIDS 1 1 Reliable signal to cars Live, human connection DAB, FM, and Internet But interface really matters
  13. 13. Video integrated in videosession
  14. 14. LIVE RADIO NEW KIDS 1 1
  15. 15. 1: Let’s engage the car companies, together
  16. 16. 2: Realise the future is broadcast plus internet
  17. 17. 3: Make Radio easy to ‘plug and play’ in-car
  18. 18. 4: Go on the offensive. It’s all to play for L a r g e a n d l o y a l i n - c a r a u d i e n c e We k n o w w h a t ma k e s l i s t e n e r s t i c k T r a n s mi t t e r s – s i z e D O E S ma t t e r ! I n t e r f a c e t o s t u n A p p l e , G o o g l e , B M W
  19. 19. Action Steps Drive a “connected car”
  20. 20. Action Steps Attend a “connected car” conference
  21. 21. Action Steps Develop a mobile strategy
  22. 22. Action Steps Reimagine your brand’s content strategy
  23. 23. @radiomikehill @fnjacobs

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