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Monetization Through Measurement<br />Building Blocks 101<br />
Our Customers<br />
Measurement Timeline<br />2010<br />6000+ stations<br />2004/2005<br />14 stations<br />AQH<br />CUME<br />ATL<br />TLH<br...
Measurement & Metrics as Currency<br /><ul><li>Advertisers and agencies are projected to spend $800 million in streaming a...
Publishers can produce their own measurement data, BUT advertisers and agencies don’t trust it
With accreditation, AAS, AS, SS, TLH, CUME are streaming measurement standards for US based publishers, advertisers and ag...
Measurement & Metrics as Currency<br />“the emergence of Ando Media’s Webcast Metrics as internet radio’s primary audience...
DNA of Monetization<br />Monetization Strategy<br />Understand your listeners and establish your value proposition<br />Co...
DNA of a Listener<br /><ul><li>How many listeners
When did they listen
How long did they listen
What genre/format
Where is a listener located
Location confidence
Gender
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Robert Favre (Triton Digital): Monetization through Measurement

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Robert Favre (Triton Digital): Monetization through Measurement

  1. 1. Monetization Through Measurement<br />Building Blocks 101<br />
  2. 2. Our Customers<br />
  3. 3. Measurement Timeline<br />2010<br />6000+ stations<br />2004/2005<br />14 stations<br />AQH<br />CUME<br />ATL<br />TLH<br />AAS<br />AS<br />SS<br />ATSL<br />CUME<br />TLH<br />MRC Accredited<br />First Monthly Ranker Published<br />
  4. 4. Measurement & Metrics as Currency<br /><ul><li>Advertisers and agencies are projected to spend $800 million in streaming advertisements in 2011, and $1.6 billion by 2015*
  5. 5. Publishers can produce their own measurement data, BUT advertisers and agencies don’t trust it
  6. 6. With accreditation, AAS, AS, SS, TLH, CUME are streaming measurement standards for US based publishers, advertisers and agencies </li></ul>*eMarketer/March 2011<br />
  7. 7. Measurement & Metrics as Currency<br />“the emergence of Ando Media’s Webcast Metrics as internet radio’s primary audience measurement service will help the industry.”<br />Price Waterhouse Coopers<br />Global Entertainment and Media Outlook 2010-2014<br />“We rely on Webcast Metrics to provide real time performance data and accountability to our clients. This detail is critical to demonstrate the value of online radio as an enhancement to our terrestrial radio efforts”<br />Lauren Russo<br />SVP/Managing Director, Audio and Promotions<br />
  8. 8. DNA of Monetization<br />Monetization Strategy<br />Understand your listeners and establish your value proposition<br />Consistent and reliable stream delivery<br />Control the consumption of your streams<br />Create stream specific advertising (don’t re-task broadcast ads)<br />Partner with an established ad management/delivery provider<br />
  9. 9. DNA of a Listener<br /><ul><li>How many listeners
  10. 10. When did they listen
  11. 11. How long did they listen
  12. 12. What genre/format
  13. 13. Where is a listener located
  14. 14. Location confidence
  15. 15. Gender
  16. 16. Year of birth
  17. 17. 3rd party data
  18. 18. Income levels
  19. 19. Ethnicity</li></ul>SocioEconomic<br />Demographic<br />Geography<br />Measurement<br />$<br />$<br />$<br />$<br />
  20. 20. DNA of Listener<br />Listening Habits<br />Unique Identification<br />Listener Location<br />Gender<br />Age<br />----------<br />Income Level<br />Other info<br />
  21. 21. Where does it come from<br />Measurement<br /><ul><li>Streaming server logfiles
  22. 22. CDN</li></ul>Geography<br /><ul><li>Streaming server logfiles
  23. 23. CDN
  24. 24. Online survey
  25. 25. Registration data</li></ul>Demographic<br /><ul><li>Streaming server logfiles
  26. 26. CDN
  27. 27. Online survey
  28. 28. Registration data</li></ul>SocioEconomic<br /><ul><li>3rd party providers</li></li></ul><li>US based PurePlays<br />
  29. 29. Take the First Steps<br />Measurement<br />Reliable Delivery<br />Control Consumption<br />Medium Specific Ads<br />Reliable Partners<br />
  30. 30. What does it look like<br />
  31. 31. What does it look like<br />
  32. 32. What does it look like<br />

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