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Some employees are regrettably willing to take risks, as though they believe that they cannot be injured. This talk explores the role that "salience" plays in people's decisions to take risks. Those things that are more obvious and significant from one person's point of view are said to be more salient, and therefore play a greater role in determining the person's behavior. After exploring some of the surprisingly salient factors behind employees' decisions to act unsafely, attendees of this talk will be in a better position to address the challenge of risk tolerance in their organizations.