Spotrails Flash Tour

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Spotrails Flash Tour

  1. 1. Spotrails Flash Tour <ul><li>Why Flash ? </li></ul><ul><li>ASP and Flash </li></ul><ul><li>ASP and Spotrails </li></ul>
  2. 2. About Flash <ul><li>Started 1996. </li></ul><ul><li>Flash Player </li></ul><ul><li>SWF format </li></ul><ul><li>Strongest sides: Animation, Video, cross-platform </li></ul><ul><li>Criticism: Closed format </li></ul>
  3. 3. Action Script <ul><li>Scripting language for Flash </li></ul><ul><li>ActionScript 2.0 </li></ul><ul><ul><li>ECMAScript (JavaScrtipt, JScript) </li></ul></ul><ul><li>ActionScript 3.0 </li></ul><ul><ul><li>OOP </li></ul></ul><ul><ul><li>Framework </li></ul></ul><ul><li>Flex </li></ul><ul><ul><li>Open Source, IDE </li></ul></ul>
  4. 4. Video & Flash <ul><li>Strongest platform for serving videos </li></ul><ul><li>containers: FLV, MP4, 3GP, MOV </li></ul><ul><li>codecs: Sorenson Spark, H.264 (MPEG-4) </li></ul><ul><li>protocols: RTMP (TCP), RTMFP (UDP) </li></ul>
  5. 5. Serving videos in Flash <ul><li>Progressive download (HTTP) </li></ul><ul><ul><li>CDN </li></ul></ul><ul><ul><li>Usability </li></ul></ul><ul><li>Streaming </li></ul><ul><ul><li>Real Time </li></ul></ul><ul><ul><li>Rights </li></ul></ul><ul><li>Pseudo streaming </li></ul><ul><ul><li>YouTube </li></ul></ul>
  6. 6. Ad Serving Platforms and Flash <ul><li>YouTube Player, </li></ul><ul><li>JW Player, </li></ul><ul><li>Flow Player, </li></ul><ul><li>Partial Overlays, PreRolls </li></ul>
  7. 7. SpotRails VideoPlayer <ul><li>Playing the Video Content </li></ul><ul><li>Supports streaming, progressive download and pseudo streaming </li></ul><ul><li>RSS 2.0, Media RSS (Yahoo RSS extension), Play Lists </li></ul><ul><li>YouTube videos </li></ul>
  8. 8. SpotRails Ad Player <ul><li>Independent component </li></ul><ul><li>Linear (PreRoll and PostRoll), Non-Linear (Overlays), Companion (Teaser Ads) </li></ul><ul><li>Rich Media (StandAlone) </li></ul><ul><li>VAST standard </li></ul><ul><li>Video, Flash, Images </li></ul><ul><li>HTML and Text Ads ? </li></ul>
  9. 9. ASP
  10. 10. STG - Text Ads <ul><li>Simple Text Generator </li></ul><ul><li>rendering Text Ads via URL </li></ul><ul><li>stg.swf </li></ul><ul><li>http://assets.oas-limited.com/player/ stg.swf ? title =Ford:%20Feel%20the%20Difference& desc =Alle%20Modelle%20-%20alle%20Infos.%20Entdecken%20Sie%20den%20neuen%20Fiesta%20und%20den%20neuen%20Ka.%20Oder%20eines%20der%20anderen%20Erfolgsmodelle%20von...& url =www.ford.de& image =http://images.mirago.de/image.gif.ashx?x=a.1241.1& width =400& height =80& file_type =.swf </li></ul>
  11. 11. SVP - Video Ads <ul><li>Simple Video Player </li></ul><ul><li>CaptainAd and Stand-Alone usage </li></ul><ul><li>URL driven </li></ul><ul><li>svp.swf </li></ul>
  12. 12. OAS Flash components <ul><li>Video Player </li></ul><ul><li>Ad Player </li></ul><ul><li>Simple Text Generator </li></ul><ul><li>Simple Video Player </li></ul>

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