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I am not a designer...
Opportunity or Possibility
Opportunity?
Opportunity?
Opportunity?
Opportunity?
Possibility
Possibility
Possibility
Possibility
Where does design add value?




 What                             How

(Practice)                     (Process)
Service Design as a “how”
Designers start from the perspective of the user
Designers visualise complex concepts
Designers prototype in context
Design stresses validity over reliability
Designers work through collaboration
So how does this work in real life?
Thank you

• toby.scott@pentacle.ie
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Service Design Thinks Dublin 12th May 2010 | Toby Scott

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Toby Scott, Director of Pentacle Ireland discussing the opportunities and possibilities for Service Design practice in Ireland.

Published in: Design, Business
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Service Design Thinks Dublin 12th May 2010 | Toby Scott

  1. 1. I am not a designer...
  2. 2. Opportunity or Possibility
  3. 3. Opportunity?
  4. 4. Opportunity?
  5. 5. Opportunity?
  6. 6. Opportunity?
  7. 7. Possibility
  8. 8. Possibility
  9. 9. Possibility
  10. 10. Possibility
  11. 11. Where does design add value? What How (Practice) (Process)
  12. 12. Service Design as a “how”
  13. 13. Designers start from the perspective of the user
  14. 14. Designers visualise complex concepts
  15. 15. Designers prototype in context
  16. 16. Design stresses validity over reliability
  17. 17. Designers work through collaboration
  18. 18. So how does this work in real life?
  19. 19. Thank you • toby.scott@pentacle.ie

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