New thinking for an unpredictable world
FLAT
Business would be so easy
in a flat, predictable world.
+
A world where sales in
November look pretty much
like sales in October.
And December. And May.
+
A world where demand just
naturally reaches
a point of equilibrium.
And stays there
NOT
But that’s
the world we live in.
We live in a
world.
SPIKY
FADS
FADS
A WORLD OF
FADS AND
BOOMS AND
BUBBLES.
FADS
FADS
FADSFADS
FADS
FADS
FADS
FADS
FADS
FADS
BO
O
M
BO
O
M
BO
O
M
BO
...
and 7,000,000 switchboards
light up.
A TV talent
show says
“The voting lines
are open!”
posts a photo of her
new bag and the
company’s
website crashes.
Expand Reply Retweet Favorite More
Katy Perry @Katy Perry ...
the world is
actually getting
spikier, not flatter.
And here’s the thing:
In a world with Facebook
and Snapchat and smartphones –
significant crowds
can form,
swell and
disperse in
minutes.
SWARM.
Today, people
don’t trickle,
they...
And graphs that used to look flat and stable…
…can suddenly look like these.
+ +
+ +
Periodic
Bursting The Daily Cycle
Cyc...
Some spikes are
predictable.
Christmas comes every year (woo-hoo!).
The Olympics don’t exactly spring
up out of nowhere. T...
Other spikes are
completely unexpected.
A storm approaches a city and
60,000 shopping carts fill with
duct tape.
Manchester United
makes a substitution
and the betting sites
go ballistic.
They mean your business
has hit a home run.
Some spikes are hugely
POSITIVE.
Like traffic to a support
portal when a major problem
has infuriated a couple
million customers.
Other spikes are
DISASTRO...
Handle all
these spikes
But in every case,
it’s critical to your business
to be able to
To keep those applications running...
doesn’t really
shine in a spiky world.
Because
traditional
I.T.
UNDER CAPACITY MEANS
BIG THINGS ARE LOST:
Revenue
Customers
Reputation
Opportunity
Innovation
OVER CAPACITY MEANS
BIG THIN...
Over or under capacity?
You decide.
CLASSIC CAPACITY
CAPEX
OVERCAPACITY
UNDERCAPACITY
+
DEMAND
Traditional IT forces you
into a terrible choice:
Build and provision
a stack of dedicated
serversto handle the
maximum ca...
That’s where the
Hybrid Cloud
comes in.
The Hybrid Cloud is a new way
of delivering IT to the business –
and it supports Cloudbursting,
a perfect way to handle wi...
The idea is
simple:
Provision your servers
to handle normal demand.
Then set up the ability to spin up
servers in the clou...
Cloudbursting:
Own the core. Rent the spikes.
On-premise servers.
TRAFFIC
TIME-1 YEAR
DEDICATED CLOUD
ON-DEDICATED CLOUD
P...
This simple idea has
changed the way many of
the best-run businesses in
the world think about
spikes.
Businesses like Flow...
They’ve
discovered that
a Hybrid Cloud
approach...
...delivers the
Best of both
worlds
Insane levels of scal-
ability –
that eat spikes for
lunch (but that very
few private data
centers could ever
match).
Opti...
different
perspective
All of a sudden, spikes aren’t
sinister stampedes that threaten
your ability to cope. They’re
just b...
For the first time, businesses like
yours can stop worrying
and learn to love this crazy,
connected, unpredictable world
o...
SURFthe steepest
spikes with a big smile
on your face.
With preparation,
you can
The Hybrid Cloud is a
huge leap forward Businesses
in control of spikes can
innovate rather than just
operate.
14% INNOVAT...
Some apps just can’t live in the cloud. Some commercial
licenses prohibit it. And sometimes there’s a better
way to solve ...
And if your business is subject to spikes –
or you can imagine some run-on-the-bank
scenarios that could bring your system...
Here are some resources to help:
The good
news:
that’s easy
to do, too.
CONTENTCONTENT
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Handling eCommerce Traffic Spikes

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Do you struggle to plan for spikes in online demand? Hybrid cloud represents a new way of delivering IT to the business, supporting cloudbursting so you only have to pay for the compute capacity you use. Benefits this brings include:

- Insane levels of scalability
- Optimum use of the IT budget
- Happier customers
- Lots more money!!
- Much less risk

Get the full story in this easy walk-through slideshare

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Handling eCommerce Traffic Spikes

  1. 1. New thinking for an unpredictable world
  2. 2. FLAT Business would be so easy in a flat, predictable world.
  3. 3. + A world where sales in November look pretty much like sales in October. And December. And May.
  4. 4. + A world where demand just naturally reaches a point of equilibrium. And stays there
  5. 5. NOT But that’s the world we live in.
  6. 6. We live in a world. SPIKY
  7. 7. FADS FADS A WORLD OF FADS AND BOOMS AND BUBBLES. FADS FADS FADSFADS FADS FADS FADS FADS FADS FADS BO O M BO O M BO O M BO O M BO O M BO O M BO O M BO O M
  8. 8. and 7,000,000 switchboards light up. A TV talent show says “The voting lines are open!”
  9. 9. posts a photo of her new bag and the company’s website crashes. Expand Reply Retweet Favorite More Katy Perry @Katy Perry • 6 Feb
  10. 10. the world is actually getting spikier, not flatter. And here’s the thing:
  11. 11. In a world with Facebook and Snapchat and smartphones – significant crowds can form, swell and disperse in minutes.
  12. 12. SWARM. Today, people don’t trickle, they...
  13. 13. And graphs that used to look flat and stable… …can suddenly look like these. + + + + Periodic Bursting The Daily Cycle Cyclical
  14. 14. Some spikes are predictable. Christmas comes every year (woo-hoo!). The Olympics don’t exactly spring up out of nowhere. Travel companies know when the booking stampede is coming. UK RETAILERS SEE A 31% BOXING DAY SPIKE
  15. 15. Other spikes are completely unexpected. A storm approaches a city and 60,000 shopping carts fill with duct tape.
  16. 16. Manchester United makes a substitution and the betting sites go ballistic.
  17. 17. They mean your business has hit a home run. Some spikes are hugely POSITIVE.
  18. 18. Like traffic to a support portal when a major problem has infuriated a couple million customers. Other spikes are DISASTROUS.
  19. 19. Handle all these spikes But in every case, it’s critical to your business to be able to To keep those applications running. And that’s the problem.
  20. 20. doesn’t really shine in a spiky world. Because traditional I.T.
  21. 21. UNDER CAPACITY MEANS BIG THINGS ARE LOST: Revenue Customers Reputation Opportunity Innovation OVER CAPACITY MEANS BIG THINGS ARE WASTED: Cash Investment Flexibility Choice People BIG
  22. 22. Over or under capacity? You decide. CLASSIC CAPACITY CAPEX OVERCAPACITY UNDERCAPACITY + DEMAND
  23. 23. Traditional IT forces you into a terrible choice: Build and provision a stack of dedicated serversto handle the maximum capacity. That’s expensive and wasteful. All that capacity sits idle 99% of the time – but you pay for it 100% of the time. A Scale your infrastructure for normal life – and get impaled on the next spike. Not really a sustainable strategy for an increasingly spiky world. B
  24. 24. That’s where the Hybrid Cloud comes in.
  25. 25. The Hybrid Cloud is a new way of delivering IT to the business – and it supports Cloudbursting, a perfect way to handle without throwing ridiculous money at the problem.
  26. 26. The idea is simple: Provision your servers to handle normal demand. Then set up the ability to spin up servers in the cloud,for when the spikes come. (And spin them back down again when they pass). Quickly, Efficiently. Cost effectively.
  27. 27. Cloudbursting: Own the core. Rent the spikes. On-premise servers. TRAFFIC TIME-1 YEAR DEDICATED CLOUD ON-DEDICATED CLOUD PUBLIC CLOUD BURST
  28. 28. This simple idea has changed the way many of the best-run businesses in the world think about spikes. Businesses like Flowers shops. (Valentines Day is the mother of all spikes for florists).
  29. 29. They’ve discovered that a Hybrid Cloud approach... ...delivers the Best of both worlds
  30. 30. Insane levels of scal- ability – that eat spikes for lunch (but that very few private data centers could ever match). Optimum use of the IT budget – with low-cost hard- ware for normal demand and pay-as-you-go servers for the spikes. Happier customers – because your business is there when they need you. Lots more money – because you rose to the massive demand instead of collapsing just when the revenue was pouring in. Much less risk – because you can now handle just about any- thing. 72% OF CUSTOMERS LEAVE A SITE TAKING OVER TWO SECONDS TO LOAD
  31. 31. different perspective All of a sudden, spikes aren’t sinister stampedes that threaten your ability to cope. They’re just business as usual (at exponential scales). When you set up the ability to do you find you’ve got a totally
  32. 32. For the first time, businesses like yours can stop worrying and learn to love this crazy, connected, unpredictable world of oursthis crazy, connected, unpredictable world of ours SPIKE
  33. 33. SURFthe steepest spikes with a big smile on your face. With preparation, you can
  34. 34. The Hybrid Cloud is a huge leap forward Businesses in control of spikes can innovate rather than just operate. 14% INNOVATING 66% OPERATING 20% ENHANCING
  35. 35. Some apps just can’t live in the cloud. Some commercial licenses prohibit it. And sometimes there’s a better way to solve your specific challenges. So find someone who can give you good advice – someone who can deliver any strategy whether it’s public cloud, private cloud, hosted, on-premise or a combination of all of them. So they don’t have any hidden agenda.* But it’s not for every application or every situation.
  36. 36. And if your business is subject to spikes – or you can imagine some run-on-the-bank scenarios that could bring your systems down – you really ought to investigate the Hybrid Cloud model and the Cloudbursting approach. *Oh look. You found one. [link to Rackspace UK]
  37. 37. Here are some resources to help: The good news: that’s easy to do, too. CONTENTCONTENT

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